- You are here:
- joey ruiter
"I've got a secret car club," designer Joey Ruiter tells me. The club in question is defined, in both spirit and literal membership, by the gold and black t-shirt he's wearing that bares the shorthand exclamation, "MIDZWL" across the chest. The letters are shorthand for the phrase "Might as ...
Joey Ruiter is fed up with what cars have become, so much so that he did something about it. The product designer based in Michigan built his own vehicle: the Reboot Buggy. The box on wheels reminds us what cars once were - crude replacements for the horse and buggy - and is his interpretation ...
It's easy to forget that the first cars were replacements for the horse and buggy, in today's world of ever more luxurious and complex, wheeled conveyances. Designer Joey Ruiter had something like that in mind when he started work on his Reboot Buggy, a completely stripped down take on what's at ...