joelewanick

The constant churn at General Motors' U.S. marketing organization continues with the hiring of former Hyundai marketing vice president, Chris Perry (right), to run marketing for the Chevrolet brand. Perry follows former top Hyundai marketing chief Joel Ewanick over to GM just five months after ...

General Motors' recently hired vice-president for sales and marketing Joel Ewanick took the stage at the Plug-In 2010 conference in San Jose, CA today and finally revealed that the 2011 Chevrolet Volt will have a base price of $41,000 ...

The three-year-long wait for the 2011 Chevrolet Volt's official U.S. price tag will finally be over in less than 24 hours. At the Plug-In 2010 Conference in San Jose, California on Tuesday, GM VP of Marketing Joel Ewanick will ...

General Motor's VP of Marketing Joel Ewanick has found a home for the wandering Cadillac account: Fallon. That home, however, wasn't empty: last December Fallon won the Chrysler account and created the Pentastar's "Coming Home" ad campaign that aired during the Super Bowl earlier this year. It's ...

Remember those Cadillac commercials from a couple months back? Well, General Motors' marketing VP Joel Ewanick, who took the job just 30 days ago, apparently didn't think too much of them. That's why Ad Age is reporting ...

It seems a pretty safe assumption that if Joel Ewanick agreed to join General Motors as its Vice President of Marketing after less than two months in the same job at Nissan, he must have been promised a lot. Specifically, he was probably given complete control over everything marketing related for ...

After yet another round of musical chairs amongst General Motors' executives, Susan Docherty will be removed from her position as vice president of marketing later this month. With just over six months behind her in the current job, Docherty will be given a new position within GM, which the ...

Over the past couple of years, Hyundai has been credited as having some of the best marketing efforts of any automaker in the U.S. The executive most credited with such programs as Hyundai's Assurance program is Joel Ewanick. As vice-president of marketing at Hyundai Motor America, he led the team ...