The story of General Motors and Facebook has been a strange one. First, GM backed out of a $10 million advertising strategy with Facebook at a crucial time, just before the social media platform's IPO in May. Then, the man behind the move, Joel Ewanick, was fired from GM for apparent details surrounding the automaker's sponsorship of Manchester United. That ousting caused a shuffling of faces in GM's marketing division, and it is something that Facebook sees as an opportunity.
Big fish, meet small pond. Automotive News reports that former head of global marketing for General Motors, Joel Ewanick, has just joined Fisker Automotive as its head of global sales and marketing on an interim basis. Ewanick held GM's top marketing post for 18 months and left this summer in a fog of intrigue and budgetary musical chairs said to be related to a sponsorship deal with the English soccer club Manchester United.
In the end it doesn't really matter, as Joel Ewanick is no longer working at General Motors. But curiosity over what led to his departure is still keen, and this latest story from Bloomberg offers further insight into the situation.
Fans of the popular British futbol soccer team Manchester United are calling for a boycott of the club and their sponsors in the wake of a recently announced massive General Motors sponsorship deal. According to a Reuters report, the Manchester United Supporters Trust (MUST) is the group calling for the boycott. MUST released a statement last week outlining the group's intentions: "The boycott strategy is intended to send a loud and clear message to the Glazer family and club sponsors that witho
According to reports from Adweek and The Wall Street Journal, General Motors is sticking with in-house ad agency, Commonwealth. This news comes despite the fact that GM recently informed Joel Ewanick, the brains behind the firm, that his services were no longer necessary. These reports further speculation that it was more than just a botched sponsorship deal with sports team Manchester United that led to the global marketing boss' demise.
Ewanick's other high-profile decisions at GM included
With General Motors Global Marketing Chief Joel Ewanick shown the door on Sunday, a culture of constant change continues to grip GM's marketing function, leaving some to wonder if the automaker will ever match a compelling message to the vastly improved product hitting dealerships.
General Motors Global Marketing Chief Joel Ewanick is no longer with the company. A press release issued by GM states that Ewanick had "elected to resign immediately," while a report by Automotive News claims he was dismissed, with GM spokesman Greg Martin commenting, "He failed to meet the expectations the company has of an employee." With no further elaboration, it's impossible to say what circumstances led to Ewanick's abrupt departure, but his rather short two-year tenure at the company is a
General Motors and Facebook have restarted talks. According to Adweek.com, Joel Ewanick, GM's head of global marketing, and Facebook global head of sales Carolyn Everson recently met during the Cannes Lions Festival of Creativity in France. Those conversations eventually led to talks between GM CEO Dan Akerson and Facebook chief operating officer Sheryl Sandberg, indicating the automaker may be interested in restarting its advertising efforts with the social media giant.
The overhaul of General Motors' marketing battle plan isn't finished. The Wall Street Journal reports that Joel Ewanick, GM's global marketing chief, is giving the brand a hiatus from Super Bowl advertising, believing it's just got too expensive and that variety is called for. Thirty-second spots for next year's big game are projected to cost $3.8 million.
If you haven't noticed, NBC's The Office has really jumped the shark since Steve Carrell left the show at the end of last season. Or maybe the beginning of the end was Pam and Jim's wedding during the sixth season. Regardless, the point is that the show is no longer very funny or edgy, nor does it ever make the audience uncomfortable in the way the brilliant original BBC version did. Rather, as the main characters in the American version of the show have become caricatures, The Office has grown
Chevrolet is having some pointed fun with its apocalyptic Super Bowl ad featuring the Silverado called "2012," only the fun is pointed directly at Ford, which finds it a little too sharp to be all that much fun. So on the eve of the big game, Ford sent Chevy a cease-and-desist letter to pull the ad and "pressured" NBC not to run the commercial, according to a report on Yahoo!'s Motoramic blog. Chevy has released a statement in response, which you can read after the jump, indicating that the ad w
The Detroit Free Press reports General Motors may be out to reorganize its marketing effort once again. According to the report, Chief Marketing Officer Joel Ewanick noted at the 2012 Detroit Auto Show that the company is currently in the process of reviewing the agencies that handle media buying and Chevrolet advertising for the automaker around the world. Ewanick's team is expected to make decisions about how to more effectively and efficiently use its marketing dollars in the next few weeks.
General Motors is set to give its "Chevy Runs Deep" ad campaign some tweaking a little less than a year after the slogan was adopted. According to Bloomberg, GM has found that while the campaign has helped steady sales, it hasn't exactly pushed potential buyers into the driver's seat. Chevrolet adopted the slogan shortly after GM Chief Marketing Officer Joel Ewanick joined the company last September, though the campaign's slow momentum has spurred the company to re-evaluate its creative strategy
It took seven months to find the right candidate, but it appears Hyundai has found their new marketing boss. Automotive News is reporting that the Korean automaker has hired former General Motors marketing exec Steve Shannon to run its U.S. operations. Shannon had been away from GM since March, 2010 when he was cut as part of a larger marketing shakeup lead by former CEO Ed Whitacre. Shannon's last role at GM was head of Cadillac marketing.
When it comes to launching a new marketing strategy and ad campaign for Chevrolet, the gorillas in the room are Chevy's once illustrious advertising past: namely the Heartbeat of America campaign that ran from 1987 to 1994, and the "Like A Rock campaign that ran from 1991 to 2004.
The constant churn at General Motors' U.S. marketing organization continues with the hiring of former Hyundai marketing vice president, Chris Perry (right), to run marketing for the Chevrolet brand. Perry follows former top Hyundai marketing chief Joel Ewanick over to GM just five months after replacing him as the head of marketing at the Korean automaker. Perry is the fourth marketing executive chosen to run Chevrolet in the past 13 months.