Skip to main content

joel ewanick

  • 0
    Report: Facebook wants GM back

    The story of General Motors and Facebook has been a strange one. First, GM backed out of a $10 million advertising strategy with Facebook at a crucial time, just before the social media platform's IPO in May. Then, the man behind the move, Joel Ewanick, was fired from GM for apparent details ...

  • 0
    Report: Ex-GM marketing chief Ewanick winds up at Fisker

    Big fish, meet small pond. Automotive News reports that former head of global marketing for General Motors, Joel Ewanick, has just joined Fisker Automotive as its head of global sales and marketing on an interim basis. Ewanick held GM's top marketing post for 18 months and left this summer in a fog ...

  • 0
    Report: Ewanick's crafty budgeting, Farley Award, led to ousting

    In the end it doesn't really matter, as Joel Ewanick is no longer working at General Motors. But curiosity over what led to his departure is still keen, and this latest story from Bloomberg offers further insight into the situation. While we all know that Ewanick was something of a rogue within ...

  • 0
    Report: Akerson: GM Marketing a group effort

    Joel Ewanick split, and many suspected he was forced out the door of the Renaissance Center by General Motors Chairman and CEO Dan Akerson. We may never know if the move was a result of anger in the boardroom, but Akerson took the time during GM's quarterly earnings conference call to point out ...

  • 0
    Report: Manchester United fans planning GM boycott

    Fans of the popular British futbol soccer team Manchester United are calling for a boycott of the club and their sponsors in the wake of a recently announced massive General Motors sponsorship deal. According to a Reuters report, the Manchester United Supporters Trust (MUST) is the group calling ...

  • 0
    Podcast: Autoblog Podcast #293

    Aluminum Ford F-150, Joel Ewanick leaves GM, 2014 Mazda6, Lexus LFA vs. Acura NSX Episode #293 of the Autoblog Podcast is here, and this week Dan and Zach are joined by AOL Autos Editor-in-Chief David Kiley to talk about the possibility of an aluminum-bodied Ford F-150, Joel Ewanick's ...

  • 0
    Report: GM sticking with Commonwealth despite ousting Ewanick

    According to reports from Adweek and The Wall Street Journal, General Motors is sticking with in-house ad agency, Commonwealth. This news comes despite the fact that GM recently informed Joel Ewanick, the brains behind the firm, that his services were no longer necessary. These reports further ...

  • 0
    Featured: Why GM's chief marketer was shown the door

    With General Motors Global Marketing Chief Joel Ewanick shown the door on Sunday, a culture of constant change continues to grip GM's marketing function, leaving some to wonder if the automaker will ever match a compelling message to the vastly improved product hitting dealerships. Ewanick and ...

  • 0
    Report: Global Marketing Chief Joel Ewanick leaves GM

    General Motors Global Marketing Chief Joel Ewanick is no longer with the company. A press release issued by GM states that Ewanick had "elected to resign immediately," while a report by Automotive News claims he was dismissed, with GM spokesman Greg Martin commenting, "He failed to meet the ...

  • 0
    Report: GM sits down with Facebook, may friend each other again

    General Motors and Facebook have restarted talks. According to, Joel Ewanick, GM's head of global marketing, and Facebook global head of sales Carolyn Everson recently met during the Cannes Lions Festival of Creativity in France. Those conversations eventually led to talks between GM ...

  • 0
    Report: GM pulls advertising from next Super Bowl after Facebook exit

    The overhaul of General Motors' marketing battle plan isn't finished. The Wall Street Journal reports that Joel Ewanick, GM's global marketing chief, is giving the brand a hiatus from Super Bowl advertising, believing it's just got too expensive and that variety is called for. Thirty-second spots ...

  • 0
    Report: GM's Ewanick mulls turning Chevy ad campaign into sitcom

    If you haven't noticed, NBC's The Office has really jumped the shark since Steve Carrell left the show at the end of last season. Or maybe the beginning of the end was Pam and Jim's wedding during the sixth season. Regardless, the point is that the show is no longer very funny or edgy, nor does ...

  • 0
    Breaking: Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad

    Chevrolet is having some pointed fun with its apocalyptic Super Bowl ad featuring the Silverado called "2012," only the fun is pointed directly at Ford, which finds it a little too sharp to be all that much fun. So on the eve of the big game, Ford sent Chevy a cease-and-desist letter to pull the ...

  • 0
    Report: GM marketing changes to Run Deep?

    The Detroit Free Press reports General Motors may be out to reorganize its marketing effort once again. According to the report, Chief Marketing Officer Joel Ewanick noted at the 2012 Detroit Auto Show that the company is currently in the process of reviewing the agencies that handle media buying ...

  • 0
    Report: Faltering "Chevy Runs Deep" campaign to get retooled

    General Motors is set to give its "Chevy Runs Deep" ad campaign some tweaking a little less than a year after the slogan was adopted. According to Bloomberg, GM has found that while the campaign has helped steady sales, it hasn't exactly pushed potential buyers into the driver's seat. Chevrolet ...

  • 0
    Report: Hyundai taps ex-GM exec Shannon for top marketing post

    It took seven months to find the right candidate, but it appears Hyundai has found their new marketing boss. Automotive News is reporting that the Korean automaker has hired former General Motors marketing exec Steve Shannon to run its U.S. operations. Shannon had been away from GM since March, ...

  • 0
    GM marketing chief Ewanick: "We'll focus on Cruze all year long"

    2011 Chevrolet Cruze – Click above for high-res image gallery
    Joel Ewanik was recently named General Motors' global marketing chief, so we sat down with him and Buick marketing honcho Roger McCormack at the Detroit Auto Show to find out how they plan to get more attention for GM's brands. ...

  • 0
    Joel Ewanick named GM head of global marketing

    Less than one year after his initial hire as General Motors' vice president of marketing, Joel Ewanick has just been named the automaker's global chief marketing officer. In this new role, Ewanick will "ensure consistent global messaging" for the entire suite of GM brands, including Buick, ...

  • 0
    The Why? behind "Chevy Runs Deep" slogan

    When it comes to launching a new marketing strategy and ad campaign for Chevrolet, the gorillas in the room are Chevy's once illustrious advertising past: namely the Heartbeat of America campaign that ran from 1987 to 1994, and the "Like A Rock campaign that ran from 1991 to 2004.

    "Every brand ...

  • 0
    Report: GM poaches Hyundai marketing VP Chris Perry to head Chevy PR

    The constant churn at General Motors' U.S. marketing organization continues with the hiring of former Hyundai marketing vice president, Chris Perry (right), to run marketing for the Chevrolet brand. Perry follows former top Hyundai marketing chief Joel Ewanick over to GM just five months after ...


Autoblog iPhone App
Shop for a vehicle