joel ewanick

The story of General Motors and Facebook has been a strange one. First, GM backed out of a $10 million advertising strategy with Facebook at a crucial time, just before the social media platform's IPO in May. Then, the man behind the move, Joel Ewanick, was fired from GM for apparent details ...

Big fish, meet small pond. Automotive News reports that former head of global marketing for General Motors, Joel Ewanick, has just joined Fisker Automotive as its head of global sales and marketing on an interim basis. Ewanick held GM's top marketing post for 18 months and left this summer in a fog ...

In the end it doesn't really matter, as Joel Ewanick is no longer working at General Motors. But curiosity over what led to his departure is still keen, and this latest story from Bloomberg offers further insight into the situation. While we all know that Ewanick was something of a rogue within ...

Joel Ewanick split, and many suspected he was forced out the door of the Renaissance Center by General Motors Chairman and CEO Dan Akerson. We may never know if the move was a result of anger in the boardroom, but Akerson took the time during GM's quarterly earnings conference call to point out ...

Fans of the popular British futbol soccer team Manchester United are calling for a boycott of the club and their sponsors in the wake of a recently announced massive General Motors sponsorship deal. According to a Reuters report, the Manchester United Supporters Trust (MUST) is the group calling ...

Aluminum Ford F-150, Joel Ewanick leaves GM, 2014 Mazda6, Lexus LFA vs. Acura NSX Episode #293 of the Autoblog Podcast is here, and this week Dan and Zach are joined by AOL Autos Editor-in-Chief David Kiley to talk about the possibility of an aluminum-bodied Ford F-150, Joel Ewanick's ...

According to reports from Adweek and The Wall Street Journal, General Motors is sticking with in-house ad agency, Commonwealth. This news comes despite the fact that GM recently informed Joel Ewanick, the brains behind the firm, that his services were no longer necessary. These reports further ...

With General Motors Global Marketing Chief Joel Ewanick shown the door on Sunday, a culture of constant change continues to grip GM's marketing function, leaving some to wonder if the automaker will ever match a compelling message to the vastly improved product hitting dealerships. Ewanick and ...

General Motors Global Marketing Chief Joel Ewanick is no longer with the company. A press release issued by GM states that Ewanick had "elected to resign immediately," while a report by Automotive News claims he was dismissed, with GM spokesman Greg Martin commenting, "He failed to meet the ...

General Motors and Facebook have restarted talks. According to Adweek.com, Joel Ewanick, GM's head of global marketing, and Facebook global head of sales Carolyn Everson recently met during the Cannes Lions Festival of Creativity in France. Those conversations eventually led to talks between GM ...