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24Facebook wants GM back

The story of General Motors and Facebook has been a strange one. First, GM backed out of a $10 million advertising strategy with Facebook at a crucial time, just before the social media platform's IPO in May. Then, the man behind the move, Joel Ewanick, was fired from GM for apparent details surrounding the automaker's sponsorship of Manchester United. That ousting caused a shuffling of faces in GM's marketing division, and it is something that Facebook sees as an opportunity.

15Ex-GM marketing chief Ewanick winds up at Fisker

Big fish, meet small pond. Automotive News reports that former head of global marketing for General Motors, Joel Ewanick, has just joined Fisker Automotive as its head of global sales and marketing on an interim basis. Ewanick held GM's top marketing post for 18 months and left this summer in a fog of intrigue and budgetary musical chairs said to be related to a sponsorship deal with the English soccer club Manchester United.

14Ewanick's crafty budgeting, Farley Award, led to ousting

In the end it doesn't really matter, as Joel Ewanick is no longer working at General Motors. But curiosity over what led to his departure is still keen, and this latest story from Bloomberg offers further insight into the situation.

81Manchester United fans planning GM boycott

Fans of the popular British futbol soccer team Manchester United are calling for a boycott of the club and their sponsors in the wake of a recently announced massive General Motors sponsorship deal. According to a Reuters report, the Manchester United Supporters Trust (MUST) is the group calling for the boycott. MUST released a statement last week outlining the group's intentions: "The boycott strategy is intended to send a loud and clear message to the Glazer family and club sponsors that witho

8Autoblog Podcast #293

Aluminum Ford F-150, Joel Ewanick leaves GM, 2014 Mazda6, Lexus LFA vs. Acura NSX

1GM sticking with Commonwealth despite ousting Ewanick

According to reports from Adweek and The Wall Street Journal, General Motors is sticking with in-house ad agency, Commonwealth. This news comes despite the fact that GM recently informed Joel Ewanick, the brains behind the firm, that his services were no longer necessary. These reports further speculation that it was more than just a botched sponsorship deal with sports team Manchester United that led to the global marketing boss' demise. Ewanick's other high-profile decisions at GM included

45Why GM's chief marketer was shown the door

With General Motors Global Marketing Chief Joel Ewanick shown the door on Sunday, a culture of constant change continues to grip GM's marketing function, leaving some to wonder if the automaker will ever match a compelling message to the vastly improved product hitting dealerships.

26Global Marketing Chief Joel Ewanick leaves GM

General Motors Global Marketing Chief Joel Ewanick is no longer with the company. A press release issued by GM states that Ewanick had "elected to resign immediately," while a report by Automotive News claims he was dismissed, with GM spokesman Greg Martin commenting, "He failed to meet the expectations the company has of an employee." With no further elaboration, it's impossible to say what circumstances led to Ewanick's abrupt departure, but his rather short two-year tenure at the company is a

20GM sits down with Facebook, may friend each other again

General Motors and Facebook have restarted talks. According to Adweek.com, Joel Ewanick, GM's head of global marketing, and Facebook global head of sales Carolyn Everson recently met during the Cannes Lions Festival of Creativity in France. Those conversations eventually led to talks between GM CEO Dan Akerson and Facebook chief operating officer Sheryl Sandberg, indicating the automaker may be interested in restarting its advertising efforts with the social media giant.

40GM pulls advertising from next Super Bowl after Facebook exit

The overhaul of General Motors' marketing battle plan isn't finished. The Wall Street Journal reports that Joel Ewanick, GM's global marketing chief, is giving the brand a hiatus from Super Bowl advertising, believing it's just got too expensive and that variety is called for. Thirty-second spots for next year's big game are projected to cost $3.8 million.

30GM's Ewanick mulls turning Chevy ad campaign into sitcom

If you haven't noticed, NBC's The Office has really jumped the shark since Steve Carrell left the show at the end of last season. Or maybe the beginning of the end was Pam and Jim's wedding during the sixth season. Regardless, the point is that the show is no longer very funny or edgy, nor does it ever make the audience uncomfortable in the way the brilliant original BBC version did. Rather, as the main characters in the American version of the show have become caricatures, The Office has grown

523Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad

Chevrolet is having some pointed fun with its apocalyptic Super Bowl ad featuring the Silverado called "2012," only the fun is pointed directly at Ford, which finds it a little too sharp to be all that much fun. So on the eve of the big game, Ford sent Chevy a cease-and-desist letter to pull the ad and "pressured" NBC not to run the commercial, according to a report on Yahoo!'s Motoramic blog. Chevy has released a statement in response, which you can read after the jump, indicating that the ad w

32GM marketing changes to Run Deep?

The Detroit Free Press reports General Motors may be out to reorganize its marketing effort once again. According to the report, Chief Marketing Officer Joel Ewanick noted at the 2012 Detroit Auto Show that the company is currently in the process of reviewing the agencies that handle media buying and Chevrolet advertising for the automaker around the world. Ewanick's team is expected to make decisions about how to more effectively and efficiently use its marketing dollars in the next few weeks.

59Faltering "Chevy Runs Deep" campaign to get retooled

General Motors is set to give its "Chevy Runs Deep" ad campaign some tweaking a little less than a year after the slogan was adopted. According to Bloomberg, GM has found that while the campaign has helped steady sales, it hasn't exactly pushed potential buyers into the driver's seat. Chevrolet adopted the slogan shortly after GM Chief Marketing Officer Joel Ewanick joined the company last September, though the campaign's slow momentum has spurred the company to re-evaluate its creative strategy

10Report: Hyundai taps ex-GM exec Shannon for top marketing post

It took seven months to find the right candidate, but it appears Hyundai has found their new marketing boss. Automotive News is reporting that the Korean automaker has hired former General Motors marketing exec Steve Shannon to run its U.S. operations. Shannon had been away from GM since March, 2010 when he was cut as part of a larger marketing shakeup lead by former CEO Ed Whitacre. Shannon's last role at GM was head of Cadillac marketing.

45GM marketing chief Ewanick: "We'll focus on Cruze all year long"

2011 Chevrolet Cruze – Click above for high-res image gallery

3Joel Ewanick named GM head of global marketing

Less than one year after his initial hire as General Motors' vice president of marketing, Joel Ewanick has just been named the automaker's global chief marketing officer.

67The Why? behind "Chevy Runs Deep" slogan

When it comes to launching a new marketing strategy and ad campaign for Chevrolet, the gorillas in the room are Chevy's once illustrious advertising past: namely the Heartbeat of America campaign that ran from 1987 to 1994, and the "Like A Rock campaign that ran from 1991 to 2004.

14Report: GM poaches Hyundai marketing VP Chris Perry to head Chevy PR

The constant churn at General Motors' U.S. marketing organization continues with the hiring of former Hyundai marketing vice president, Chris Perry (right), to run marketing for the Chevrolet brand. Perry follows former top Hyundai marketing chief Joel Ewanick over to GM just five months after replacing him as the head of marketing at the Korean automaker. Perry is the fourth marketing executive chosen to run Chevrolet in the past 13 months.

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