Jaguar Land Rover North America has appointed a new president, Joachim Eberhardt. The German exec, 50, had previously done stints at Chrysler Group, DaimlerChrysler UK, Mercedes-Benz USA and Daimler-Benz.
So what would you consider the biggest automotive flop of 2006? The Chrysler Sebring? McDonald's Hummer Happy Meals? Schumacher leaving F1 without a ring for every finger? Well, Automotive News thinks it was Chrysler's refusal to face the music and scale back production. Even when faced with a huge loss and plummeting demand for SUVs and trucks.
The Chrysler Group CEO Tom LaSorda announced today that Joe Eberhardt is stepping down as the company's Executive Vice President-Global Sales, Marketing and Service. Eberhardt is reportedly returning to the retail side of the business within the Mercedes-Benz dealer network in the United States. His exact position and new role in the company on the retail side of things was not explained, however.
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