Jimmy Kimmel has a bit of a rivalry going with Emily Blunt and John Krasinski. Not like the "I'm on television, you're on the radio" one he has with his former Man Show co-host Adam Carolla (who of course has more to do with cars than the last name he almost shares with a Toyota economy sedan). With Blunt and Krasinski, it's more of a prank rivalry.
Despite red tape and outright bans in some areas, on-demand taxi services like Uber and Lyft are becoming hugely popular ways to get a ride in bigger cities. So what's it like to drive for one of these services? Late-night talk show host Jimmy Kimmel wanted to find out with a dash of humor thrown in. He became a registered Uber driver and started picking up fares ... at least one, anyway.
Oprah Winfrey loves giving away cars. Not only has she given Pontiac G6 sedans and Volkswagen Beetle retro-mobiles to everyone in the audience of her past show, but the other night on Jimmy Kimmel Live! she gave another car away to one lucky audience member, while yelling her now-famous line: "You get a car!"
We'd like to believe that corporations have the ability to do something nice without an ulterior motive, that a company can just be good without angling for a bump in consumer sentiment, brand awareness or sales. This is not one of those times, but that doesn't take away from the fact that the "Honda Loves You Back" campaign is doing a bunch of nice things for Honda fans.
Pontiac has been revamping its brand, cutting the ass-ugly (Aztek, Montana) and adding the badass (G8, Solstice GXP). There's a strong desire to shift the median buyer age down. The effort's already underway, and has seen some success thus far, but Pontiac wants the coveted younger buyer. In the interest of getting the Pontiac name in front of their intended buyer, the division is actually cutting back on traditional advertising efforts. Huh? Well, how many 20-somethings do you know who watch Da
Ah, that mythical 18-34 demographic. So celebrated in our popular culture, so coveted by brands, so elusive and fickle. They do like to party, though, and what better way to try and capture a little of their deficient attention span than to plaster your logo and brand all over the first huge party of the year? That's what Chevrolet will be doing to fulfill it's self-appointed role as the Times Square celebrations "official ride". Kind of ironic when you think about trying to drive in Midtown at
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