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Ford's Drive One campaign moving full speed ahead
After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing car-buyers that their vehicles are every bit as good as their competition from Japan -- as recent studies indicate. To show people what's going on behind the scenes, Farley and his posse brought Ford's best and brightest engineers with them to Las Vegas ... Read more →
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Ford's Drive One campaign moving full speed ahead 1 year ago on Autoblog
After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing ...
Autoblog Podcast #156: Paukert comes back for more!
Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.
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