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46Toyota CEO Lentz still envisions Scion as a small premium brand

Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going."

98Toyota's Lentz says fuel cells are the future, not EVs

Toyota is not bullish on EVs. That comes from the company's North American CEO, Jim Lentz, who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells.

58Jim Lentz exposes more details behind Toyota's move to Texas

Toyota's North American CEO Jim Lentz has already given us a rough idea of what prompted the company's surprise move to the Dallas suburb of Plano, TX from its longstanding headquarters in Torrance, CA. A new story from The Los Angeles Times, though, delivers even more detail from Lentz on the reasoning for the move, what other cities were considered and why the company's current host city wasn't even in the running.

86HQ move based on study, not pitch from Gov. Perry, Toyota says

Toyota's surprising announcement on Monday that it will move its North American headquarters from Torrance, CA location to the Dallas suburb of Plano, TX is allegedly not due to any political wrangling from the state's Republican governor, Rick Perry.

186Toyota moving US headquarters to Plano, Texas

It's official, Toyota is relocating its US operations to Plano, TX. And it won't be a symbolic 'all ranch and no cattle' gesture – the Japanese automaker, whose headquarters have been in California since 1957, has decided to base nearly all of its operations in the Lone Star State, including much of its engineering, finance and sales and marketing teams.

221Toyota restructuring US operations, possibly moving to Texas [UPDATE]

UPDATE: It's official, Toyota has announced it is relocating its North American headquarters in Plano, Texas. See the full story here.

74Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited

80Production Lexus NX leaked in Jim Lentz presentation?

Before kicking off the Detroit Auto Show, the Society of Automotive Analysts had Toyota CEO Jim Lentz come on stage to say some words about the future of the auto industry, as well as what's coming for Toyota. While this type of information would normally stay off our radar, a video of his speech likely gives us our first look – albeit low-res – at the production version of the Lexus NX compact crossover.

23US-built Corollas will soon be exported to Latin America, Caribbean

Toyota has announced plans to export the American-made Corolla south, to 18 countries in Latin America and the Caribbean by 2014. The move follows statements made to The Wall Street Journal by Toyota's South American leader, Steve St. Angelo, that spoke to Toyota's resolve in emerging American markets.

297Toyota Camry could lose No. 1 sedan spot next year [w/video]

Eleven months after Toyota claimed the 2012 sales crown a couple of months early thanks to the Camry, the headlines this year have been quite a bit different to last. Even though the Camry remains the best selling car so far in 2013 and its volume has increased year-on-year, it has lost market share due to the 20-percent sales explosion in the midsize segment. That means people are buying more of the competitor offerings like the Honda Accord, Nissan Altima and Ford Fusion - the Altima, in fact,

107Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.

109Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"

16'Transparent' Prius concept lets you see through the back seat, for safety

The concept of making a back seat "transparent" in order to eliminate blind spots is making the publicity rounds thanks to the so-called "see through Prius" that recently got some exposure in both Los Angeles and Tokyo.

13Automotive News names its industry All-Stars

Automotive News has announced its annual list of Industry All-Stars. This year, the theme is apparently "success in the face of economic uncertainty," or something of that liking. The list points to executives who have led their respective brands and automakers to positive sales in spite of the European financial crisis and slowing sales in China. See the list below, and you'll understand why:

997You've lost that lovin' feelin'?

Why Teen Drivers Are Dwindling And What It Means

19Jim Lentz becomes first American CEO of Toyota Motor Sales

Halfway down a press release announcing that Shigeki Terashi was named president and COO of Toyota Motor North America, Inc. (TMA) was this: Jim Lentz is named CEO of Toyota Motor Sales, effective April 1. Lentz is the first American to take that position in the company.

17LA 2010: Elon Musk says Tesla-powered Toyota RAV4 EV is good for Model S

Elon Musk (right) and Jim Lentz with the Toyota RAV4 EV – Click above for high-res image gallery

36Report: Dems accuse Toyota of deluding public about safety probes

Thought the battles between Toyota and the U.S. Congress were over? Think again. Toyota President Jim Lentz was back on Capitol Hill Thursday to discuss Toyota's recall issues, and it appears some representatives are still looking for blood. The Detroit Free Press reports that Michigan Congressman Bart Stupek (D) accused Toyota of worrying more about dodging lawsuits and discrediting Southern Illinois University professor David Gilbert than the thousands of unintended acceleration claims that ha

15Toyota president Lentz updates feds on recall and safety progress

Jim Lentz, President and Chief Operating Officer of Toyota in North America has taken some time to update Congress on the company's progress as the company sallies forth through a mountain of recalls. Lentz says that around 3.5 million fixes have been executed so far, including 1.67 million sticky accelerator pedals, 1.62 million floor mats and 118,000 anti-lock brake system program updates. Those figures mark 70 percent of all of the vehicles under the sticking-accelerator recall and Toyota say

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