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When it comes to open-wheel racing, there are few names as big as Penske. But while Roger may not be fielding a team in the new Formula E championship, his son Jay is. The media mogul runs his own Dragon Racing team in the IndyCar Series, and will be competing in the electric racing series this season as well.

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Perspective is everything. Take, for example, the inaugural FIA Formula E championship. To us it's notable as the first global electric racing series. But to racing drivers, it presents a new opportunity. Because while most single-seater racing series occupy one rung or another on the motorsport racing ladder, Formula E is developing a clout all its own. A pioneering one that is apparently very attractive to emerging talents and old hands alike as an alternative to Formula One.

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Jerome d'Ambrosio (above left) and Vitaly Petrov (above right) the latest drivers to be confirmed for 2011

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