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While there is nothing uncommon about athletes and celebrities showing up in car commercials, it is somewhat surprising when the endorser actually matches up with the product he or she is endorsing. Houston Rockets' point guard Jeremy Lin and the Volvo XC60 can both be labeled smart, underrated ...
Earlier reports have proven true. Volvo has officially signed Jeremy Lin to a global endorsement deal, and the New York Knicks point guard will serve as the new Volvo brand ambassador worldwide. Lin will also participate in the company's marketing activities for the next two years. Lin, who holds ...
Linsanity's next stop could be your local neighborhood Volvo dealer. If you live in China, that is. According to a report by Bloomberg, Jeremy Lin, the sophomore NBA sensation is in talks with the Chinese-owned carmaker about signing up to endorse the brand overseas. Lin, the bilingual point ...