Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
While there is nothing uncommon about athletes and celebrities showing up in car commercials, it is somewhat surprising when the endorser actually matches up with the product he or she is endorsing. Houston Rockets' point guard Jeremy Lin and the Volvo XC60 can both be labeled smart, underrated and overlooked, which makes them a great pair for Volvo's latest ad campaign, "The Unexpected Ones."
Earlier reports have proven true. Volvo has officially signed Jeremy Lin to a global endorsement deal, and the New York Knicks point guard will serve as the new Volvo brand ambassador worldwide. Lin will also participate in the company's marketing activities for the next two years. Lin, who holds a degree from Harvard, has risen to international stardom in only his second year in the NBA. Volvo says the athlete's character, intelligence and perseverance all dovetail with the brand's ethos. The S