Fiat has had nothing but trouble from its 500C commercial featuring Jennifer Lopez. After enduring a body double scandal and reports that the vehicle actually broke down during filming, Chrysler then found itself in the crosshairs of a lawsuit. The artists behind a copyrighted mural in the Bronx sued the automaker for using the image without their permission, but The New York Times now reports that the two parties have settled their differences out of court. Neither side is disclosing the detail
She may be Jenny From The Block, but when it came time to pay homage to her 'hood in a recent Fiat 500C ad, sources say that Jennifer Lopez never actually traveled to New York for the shoot. According to folks familiar with J.Lo and Fiat's "My World" commercial production, a body-double was used for the scenes showing the car driving through Lopez' hometown of the Bronx.
The 2012 Fiat 500 seems to be having trouble gaining sales momentum. Automotive News reports that the Italian hatch is likely to fall well short of its admittedly very ambitious 50,000 unit sales target this year. The model hit the market back in March and has only sold 15,826 units through October. The report also says that of the 150 Fiat dealers in the States, 29 didn't sell a single one last month (presumably at least some of them haven't shifted a vehicle because they were late opening in t
Never underestimate a vehicle's willingness to lock you out in the cold. Or, in Jennifer Lopez's case, on stage. Lopez once again teamed up with the Fiat 500 for the 2011 American Music Awards this weekend. The choreography during a performance of "Papi" called for the singer to hop into the driver's seat for a quick spell, but when she tried the door handle, the car was locked. Fortunately, the windows were down, and the quick-thinking performer immediately popped the locks from inside. The res
First, Fiat went back to the Bronx with J. Lo to advertise the 500, then it spoke to us in Italian for the first 500 Abarth ad, now it's gone back to J. Lo – again – for a spot featuring the Fiat 500C Gucci Edition. The theme is "making elegance look easy," which you can do when you have a fat budget to spend on an A-lister in your TV spots.
Chrysler set a hugely ambitious sales goal for the 2012 Fiat 500 here in the United States: 6,000 units per month. It shouldn't come as a surprise, then, to learn that early sales figures aren't exactly meeting expectations thus far, but according to Chrysler, this isn't by any fault of the car.
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