Autoblog

It's obvious that Jeep is the most valuable nameplate Cerberus managed to snag when it took the ailing Chrysler Group off of Daimler's hands last year. No matter what happens to the Chrysler and Dodge brands, it is extremely unlikely that the Jeep brand would die, considering just how well-known and recognized the iconic name is around world. CNW Marketing Research studies indicate that the public-at-large would prefer to see all of the Pentastar's products wearing the revered Jeep badge.

Could Chrysler consolidate all of its vehicles under one brand? Theoretically it's possible, though extremely unlikely. While some models like the Dodge Ram (J-Series) and Dakota (Comanche) could be rebadged under the Jeep umbrella, the rest of Chrysler's line just doesn't fit. The Dodge Nitro is likely living on borrowed time already and Jeep is already selling the same model as the Liberty. The Caliber shares a platform with the Compass and Patriot, and is therefore redundant, and there doesn't seem to be a place for sedans in Jeep dealerships, let alone minivans.

Jeep's world-renowned reputation for die-hard products began with the Wrangler/CJ models and continued with classics like the Wagoneer and Cherokee. It would take significantly less time and effort to sully that hard-earned badge of honor, which is exactly what would happen if Jeep were to become a full-line automaker. Thanks for the tip, Jordie!

[Source: US News]

No other brand is as patriotic as Jeep, boasting the WWII-era General Purpose military vehicle that helped win the war for the Allies. As it stands, current Jeeps are all U.S. made, with the Grand Cherokee and Commander hailing from the Detroit area, the Wrangler and Liberty being assembled in Toledo, Ohio and the Patriot and Compass coming from Illinois. That all seems set to change, though, as rumors swirl regarding India's Argentum Motors being tapped to build some of the SUVs abroad. Before everyone gets too upset, consider that Jeeps have been built in many other countries in the past, with even the classic Wrangler coming from Canada for a time. What this means for American jobs, though, we don't know. Colonel Bhagwati Prasad Suman from Argentum Motors suggests that any automaker building vehicles in India will save at least 15-percent in costs as compared to the United States. This being the case, we wouldn't be at all shocked if the rumors were true and if more such announcements were made in the future.

[Source: Carscoop]

There has been a lot of talk recently about whether Chrysler has the right products in the pipeline to compete in this brutally competitive automotive market. Company chairman Jim Press told a group of reporters in California that help is on the way in the form of seven new products coming in calendar year 2010. Chrysler top procurement officer John Campi stated recently that the number could be as high as nine, but we suspect the number disparity could be a result of Campi counting vehicle variations as separate models. Neither Campi or Press gave any details of upcoming models, but analysts think they know which products are coming our way.

Erich Merkle of Crowe Chizek and Co. sees only five vehicles arriving in 2010, including the next generation 300, Durango, Grand Cherokee, Charger, and the Nissan-based Dodge Hornet (or other small car). The Pentastar may also be counting separately hybrid versions of some of the models, but there is also a chance there's an all-new model or two based on collaborations Chrysler has with other automakers that analysts don't know about.

Press and Campi aren't the only executives talking about future product, either. Chrysler top dog Bob Nardelli said last month that a new fuel efficient vehicle may coming as soon as next year as well, and we suspect that model could be the Hornet. Press stressed that it took years for Chrysler to end up where it is today, and that it will take at least three years to pull the privately owned company out of the abyss. It's good to hear Chrysler is still alive an kicking, and we're looking forward to seeing what the Auburn Hills, MI automaker has up its sleeve.

[Source: Free Press]

It's not getting any easier to be a Chrysler-Dodge-Jeep dealer. Last month, when Chrysler Financial asked banks and investors to renew their $30 billion line of credit, they came up about $6 billion short. To make matters worse, the investors forced the automaker to follow much tighter financial guidelines (including a requirement to get out of leasing). Now, the cash shortfall is forcing the financial division to significantly turn up the heat on their retailers. Over the next few months, the financial arm will jack up dealer floorplan interest rates, and levy hefty fees for vehicles that sit unsold on dealer lots. With sales way down (in August, Chrysler's sales fell a sickening 34.5 percent -- the steepest decline of any major manufacturer), cash-strapped dealers are obviously unhappy with the news. Many fear this may signal the start of a new retailer initiative to limit vehicle inventory, hurting sales even further. As expected in this industry, bad news for retailers often means good news for consumers. With the new fees on the horizon, dealers will be offering significant incentives to dump inventory over the next few months.

[Source: Automotive News, subs. req'd]

Chrysler has unveiled a few plans for the future and, rather than using past successes to carve the path, will adapt its course according to the changing market. While speaking at the recent Western Automotive Journalists' dinner, Chrysler President Jim Press touched on the need to generate brand identity amongst Jeep, Dodge and Chrysler. While each brand currently has a core theme, Jeep – off-road, Dodge – volume and performance, Chrysler – affordable luxury, there have been many recent deviations, such as the conglomeration that is the Jeep Compass. Press hopes to put an end to that trend and focus the company's aim at the automotive enthusiast. Toyota can keep the automotive appliance title, Press wants Chrysler to appeal to drivers rather than consumers.

Nevertheless, actions speak louder than words and Press backs up his claims through the current curtailing of vehicle production and the scheduled release of seven new vehicles come 2010. Like other manufacturers, Chrysler is aggressively pursuing alternative powertrain configurations, particularly electric drive. In case no one has noticed yet, 2010 will be a big year for the American automotive industry. It will be the point when the roller coaster ride reaches its end and some folks end up with motion sickness while others get a rush of adrenaline. Hopefully Chrysler can find themselves in the latter category.

[Source: Car Tech]

click above to view more high-res pics of the 2008 Jeep Liberty

Employees at Jeep's factory in Toledo, Ohio reported back to work this week after two months of mandatory downtime. The good news is that they still have their jobs; the bad news is that they've been told to expect another four weeks off before the end of the year. This time, however, the shutdowns will be scheduled in week-long intervals instead of covering an entire four-week period. The slowdown of SUV sales has been widely covered and the Jeep brand has not been immune, including its bread-and-butter Wrangler model that had proven extremely popular a short while back when the first-ever four-door version was unveiled. Of course, back then gas was below $3 a gallon. Besides the Wrangler, Jeep also makes the Liberty and Dodge Nitro at the Toledo plant.


[Source: 13 ABC]

Click above for a high-res gallery of the 2008 Jeep Compass

We weren't really sure what direction Jeep was heading when it introduced the Compass in 2007. Built on a shared platform with the Dodge Caliber, the Compass goes against what we normally think a Jeep should be – rugged, tough, capable, and... well... square. The departure from classic Jeep styling hasn't received rave reviews, and the interior has been a source of complaints, as well. Does the Compass deserve the criticism it's been receiving? We aimed to find out and secured a 2008 4x2 Sport model for the Autoblog Garage.

All photos Copyright ©2008 Drew Phillips / Weblogs, Inc.

Click above for big gallery of the current Jeep Grand Cherokee

Jeep has a long and illustrious history with the Cherokee and Grand Cherokee, and that lineage will continue on, albeit with some modifications to remain relevant to the times. Unlike many of its closest rivals that used a body-on-frame approach (we're looking at you, Explorer), the Grand Cherokee has always been based on a unibody platform. But it looks like future Grand Cherokees will be moving on to a car-based platform rather than its own dedicated one. To retool for this new vehicle program, Chrysler has announced that its Jefferson North Assembly Plant in Detroit will be getting a $1.8 billion renovation that should employ 400 new workers -- a boon for the weary Detroit-area economy.

While purists may not like the idea of a car-based Grand Cherokee, we can't imagine that Chrysler would make the mistake of alienating its vast army of die-hard Jeep fans by making its flagship product too road-biased. Remember too that the Grand Cherokee name has always been affixed to a model that's a bit less rough-and-tumble than other more hardcore Jeep models like the Wrangler. Expect to see the next-gen Grand Cherokee sometime in 2010. Thanks for the tip, Roger!

[Sources: Dow Jones Newswire, Automotive News - sub. req'd]

Jeep sales are down. They're way down, in fact, posting a 44-percent drop in their daily sales rate last month. Though the larger 'utes are really dragging down sales, even the once-untouchable Wranger has been feeling the sting of escalating fuel prices, as its blocky shape and 3.8-liter V6 engine conspire to deliver awful fuel mileage. Also selling rather slowly are the Jeep Liberty and Dodge Nitro, which are assembled at the same plant in Northwest-Ohio. In an effort to save costs, Chrysler officials are considering reducing the work-week at the Toledo plant from the normal five days down to four and allowing its workers to stay on for ten-hour shifts. While that total still equals the forty-hours from a five-day, eight-hour per day work-week, Chrysler believes it can save on energy and fuel costs by shuttering the plant for an extra day.

[Source: 13abc.com]

A quick look at July sales figures shows that Chrysler saw a massive 34% drop in its Daily Sales Rate vs. July 2007, but the bottom line could have looked worse. Chrysler's recent announcement that its financing arm would exit the leasing business by July 31 had lead to a rush of customers visiting local Chrysler, Dodge and Jeep dealerships. Some dealers sold four times as many vehicles as usual for the last couple days of the month, giving the stores some relief from an otherwise bleak July. Now dealers are worried that the increased sales volume could lead to a still more bleak August, since many customers pulled forward their purchase decision.

Some dealers are trying to find third-party banks willing to get in on the leasing game, but a tight credit market and massive losses at automaker credit arms have made leasing look very unattractive as lease price begin to rise. Chrysler is hoping a fresh round of incentives will help cushion the blow, as zero percent financing and plenty of cash on the hood is the order of the day for now. Chrysler historically leased about 20% of the vehicles it sold, so if a whole new round of juicier incentives doesn't entice customers to "Shop til you Drive", August may look even worse than July

[Source: Automotive News - subs. req'd, Photo by Justin Sullivan/Getty]