Autoblog

It was sweet, sweet victory for Anne Gemkow of Chicago as she pocketed the keys to her new Jeep Liberty, recently. She was the lucky licker in the Sweetest Day the Jeep Way contest in which contestants had to lick clean the grilles of seven chocolate-covered Jeep products.

The first two to finish were pitted against each other in a Jeep Liberty full of 25,000 pieces of wrapped candy in search of the vehicle's keys. Gemkow stuck it out and drove home with a new Jeep and probably a sore tongue.

Read more about the contest in Chrysler's press release after the jump.

[Source: Chrysler LLC]

You've heard of death by chocolate, but on Oct. 18, Chrysler will attempt Jeep by chocolate. The company is covering seven Jeeps in chocolate and the first two of seven contestants to lick ther vehicles clean will advance to the next level, searching for the keys to a 2008 Jeep Liberty in another Jeep filled with candy.

The sugary stunt, called "Sweetest Day the Jeep Way," is in conjunction with Sweetest Day, a holiday invented 85 years ago by Cleveland candy makers.

If you think you have what it would take to lick six other chocolate-chomping contestants, go to Chrysler's Sweetest Day Web site, fill out the form and write a 250-word essay on why you should be picked to lick. Hopefuls also must be residents Ohio, Indiana, Illinois, Michigan, Kentucky, Pennsylvania or West Virginia and at least 18 years old.

For more information, the full press release is after the jump.

[Source: Chrysler]