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Jean-Marc Gales, who has been running Citroën since leaving Mercedes-Benz in February, is aiming make Citroën Europe's third-largest brand. During a recent interview with an Italian newspaper, Gales stressed the importance of collaborating with other automakers and focusing on product, not just volume. "It's not important for us to produce 6 or 7 million cars to survive... We have another strategy, we believe in alliances, we cooperate with Ford and BMW on engines and gears, the most e

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French automaker PSA/Peugeot-Citroen is serious about breathing new air into its chevron-badged division. After partnering with Polyphony's Gran Turismo racing simulator franchise for the GTbyCitroen concept and announcing the revival of the DS nameplate with an upcoming show car at the Geneva Motor Show, the Franco auto group has managed to poach Mercedes-Benz sales chief Jean-Marc Gales to be Citroen's new chief executive.

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