jd power and associates

The J. D. Power Escaped Shopper Study examines why customers look at one model of car, but ultimately buy another. The result: when it came to choosing a domestic or an import vehicle, shoppers chose one or the other for different reasons. According to J.D. Power, almost 80% of new-vehicle buyers ...

Hot on the heels of the 2007 Strategic Vision Total Quality Awards, J.D. Power and Associates has released its 2007 Initial Quality Study. You'll no doubt be hearing about how well Ford has done in this year's IQS, as J.D. Power reports the Blue Oval has garnered five top model segment awards, more ...