It must be fun working in the marketing department of Volvo Trucks these days. It seems any crazy thought conjured around a conference room table can be turned into a stunt using tightrope walkers, bull runners or hamsters. Risking the life of their own president is even within the bounds of reason. And it's working: the videos for these stunts have made Volvo Trucks a channel worth subscribing to on YouTube, with millions of people having clicked on them so far.
Forget tightrope walkers, bull runners, driving hamsters and death-defying executives. Here comes Jean-Claude Van Damme. Known for his martial arts skills, which usually lead to him doing the splits in movies, JCVD will perform "Epic Splits" in an upcoming stunt for Volvo Trucks.