Sorry, Phillips de Pury & Company, but you guys evidently had no business auctioning this car at a sale of contemporary art. Because no matter what the dynamic rap duo of Kanye West and Jay-Z did to it, this 2004 Maybach 57 is, first and foremost, a used car. Clearly the art community has voted with its wallets – and decided that the vehicle's value is about what you could make if you parted it out. Frankly, that's sad.
When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Hov is back, rejoining frequent collaborator Kanye West on the new album Watch The Throne. What does that have to do with exciting innovations in transportation technology? Very little we assumed, outside of the many luxury carmakers sure to be name dropped throughout the album's lyrics. That is, until we saw this music video for the album's first single Otis featuring a modded Maybach that spits flames from its exhaust. What more can I say?
If you've got money and taste, you might choose a new Bentley or Rolls-Royce. But if you've only got the former, you might be more inclined to go with a Maybach. In fact, as often as Phantoms show up in hip-hop videos, we're pretty sure the only people buying Maybachs are Daimler executives and rap stars.
On Wednesday night, as part of the run-up to the LA Auto Show, Jaguar held a sizable soiree at SoCal's Milk Studios to show off its latest wares to the public and press, with a heavy focus on its 2011 XJ flagship.