We can't help but cringe at the notion of 'product integration' efforts most of the time, particularly when it comes to movies and sports. That's because as often as not, the placement efforts seem contrived. And while the notion of using a Mini Cooper to retrieve thrown javelins, hammers, shot and discuses at the London Olympics might not seem like the world's most natural pairing, we can't ignore the inherent cheek and charm in using radio-controlled cars for an otherwise unremarkable chore.
That's right, the potential Republican Potentate is an AMC muscle car; according to the Secret Service, anyway. The Republican race for the presidential nomination is getting serious, and National Public Radio reports that the the Secret Service is stepping in to offer its protective services to the potential nominees. When this happens, code names are given to the protectees; for example, President Reagan was called "Rawhide" by those watching out for him. Mitt's new Secret Service handle? Jave
Rob Dyrdek's "kick flip" stunt in a Chevrolet Sonic effectively sealed his place in the hallowed halls of stunt driver lore. As it turns out, actually pulling off a 360-degree barrel roll in a vehicle is one of the most challenging stunts one can perform. Driving on two wheels? Cakewalk. Knocking down a series of buses stacked on their ends? As easy as sucking pea soup through a crazy straw. The barrel roll requires stacks of mathematical calculations to account for everything from the vehicle's
With an apparent resurgence of muscle cars coming from Detroit, many are reminded of the "good ol' days" of Trans Am racing. This particular series mutated from the SCCA's B-Production Sedan class when the decision was made to award a manufacturer's title - a move that eventually dragged Ford, General Motors, Chrysler, and AMC into a high-dollar factory-sponsored war for muscle car dominance.