With the consumer good's industry getting increasingly competitive, Japan's well known consumer brands like Sony are putting a bigger emphasis on supplying parts to automakers for the chance of higher profit margins.
Honda has revealed the production-spec S660 roadster, a spitting image of the concept revealed 16 months ago, ready to pick up the Beat's mantle and hit showrooms... but sadly only in Japan for the time being.
A crowdfunding campaign in Japan is hoping to host several parties with the Ultimate Smart BBQ Vehicle in Japan. This custom e-NV200 boasts a full kitchenette, karaoke machine and deployable drone for an a emissions-free shindig.
Demand for the Toyota Mirai is higher than the company says it anticipated, but the wait to get one in Japan reportedly sits at over two years. With Toyota's slow pace of production, the early success might hurt the sedan's prospects in the long run.
Toyota's New Video Series Takes Us Behind The Scenes
In a series of newly released videos and photos, Toyota is taking people behind the scenes at its Motomachi factory campus to show off the 13 people responsible for putting together the Mirai fuel cell vehicle.
In a bid to get back quality control back on track, Honda is dropping its global forecast of six million vehicles for 2017. Last year, the company was plagued by the huge Takata airbag recall in the US and several problems in Japan.
Subaru has decided not to open a joint venture factory in China with Chery, even if the Chinese government gave it permission. The Japanese brand looked at the numbers and decided that it would have to double its sales just to maintain the same profits from exporting from Japan. Growth in the Chinese market may also be slowing.