By the Numbers - January 2011: Happy New Year Indeed Edition

John Neff — Tue, 01 Feb 2011 18:59:00 EST

Automakers Start New Year Off With Big Gains

Who can argue with a January sales performance like that? Even Smart posted a sales gain! And Saab! Way to go, guys. You'd have to feel pretty bad about yourself right now if you're one of the five brands that failed to post positive sales numbers last month (really four brands, since Mercury is a dead brand selling).

We'll let the numbers do most of the talking this month, though we will point out the stellar performance of General Motors and its brands. GM, up 23 percent in January, used more incentives during the month than its competition, which helped gives brands like Cadillac, up an astonishing 49%, healthy bumps.

Check out the table below to see how the rest of the industry performed and draw your own conclusions in the comments.

Brand/Company	Vol. %	January 2011	January 2010	DSR%*	January 2011	January 2010
Cadillac	49.05	12,580	8,440	49.05	524	352
Jaguar	48.18	935	631	48.18	39	26
Jeep	46.86	23,079	15,715	46.86	962	655
Mitsubishi	37.03	5,714	4,170	37.03	238	174
Buick	31.89	13,269	10,061	31.89	553	419
GMC	29.83	27,658	21,303	29.83	1,152	888
Smart	28.78	358	278	28.78	15	12
Saab	28.77	658	511	28.77	27	21
Kia	25.61	27,789	22,123	25.61	1,158	922
Suzuki	25.59	2,562	2,040	25.59	107	85
Toyota	23.68	102,996	83,279	23.68	4,292	3,470
Mini	22.43	2,751	2,247	22.43	115	94
Hyundai	22.00	37,214	30,503	22.00	1,551	1,271
Dodge	21.86	24,314	19,953	21.86	1,013	831
Ford	21.65	121,511	99,888	21.65	5,063	4,162
BMW	20.83	15,905	13,163	20.83	663	548
Subaru	20.80	18,858	15,611	20.80	786	650
Porsche	20.38	2,150	1,786	20.38	90	74
Audi	20.00	7,812	6,510	20.00	326	271
Chevrolet	19.08	125,389	105,294	19.08	5,225	4,387
Ram	18.02	13,020	11,032	18.02	543	460
Land Rover	15.99	2,271	1,958	15.99	95	82
Nissan	15.36	64,442	55,861	15.36	2,685	2,328
Mercedes-Benz	13.95	17,273	15,158	13.95	720	632
Honda	13.19	68,308	60,347	13.19	2,846	2,514
Acura	11.62	7,961	7,132	11.62	332	297
Infiniti	10.34	7,405	6,711	10.34	309	280
Volvo	3.59	4,276	4,128	3.59	178	172
Volkswagen	2.12	18,401	18,019	2.12	767	751
Chrysler	-7.07	9,705	10,443	-7.07	404	435
Mazda	-9.09	14,267	15,694	-9.09	594	654
Lexus	-17.12	12,860	15,517	-17.12	536	647
Lincoln	-21.01	5,558	7,036	-21.01	232	293
Mercury	-95.48	248	5,482	-95.48	10	228
COMPANIES
Jaguar Land Rover	23.83	3,206	2,589	23.83	134	108
GM	23.29	178,896	145,098	23.29	7,454	6,046
Chrysler Group	22.71	70,118	57,143	22.71	2,922	2,381
BMW Group	21.06	18,656	15,410	21.06	777	642
Toyota Mo Co	17.27	115,856	98,796	17.27	4,827	4,117
Nissan N America	14.82	71,847	62,572	14.82	2,994	2,607
Ford Motor Company	13.27	127,317	112,406	13.27	5,305	4,684
American Honda	13.03	76,269	67,479	13.03	3,178	2,812

*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 24 selling days in January 2011 versus 24 selling days in January 2010, so the change in monthly sales volume will be the same as the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.

By the Numbers - January 2011: Happy New Year Indeed Edition originally appeared on Autoblog on Tue, 01 Feb 2011 18:59:00 EST. Please see our terms for use of feeds.

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