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james muir

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    Report: VW's Seat unit needs to double its sales if it wants to survive
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    Almost four years ago Seat got a new CEO, James Muir, tasked with the job of creating a sustainably profitable division out of Volkswagen's Spanish brand. Three years ago Volkswagen CEO Martin Winterkorn publicly explained that the home of the Ibiza was getting its last chance, but Muir and a ...

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    Report: VW CEO says Seat getting its last chance
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    Seat Ibiza Sport Tourer – Click above for high-res image gallery
    It's no secret that Seat is the dimmest bulb in the Volkswagen classroom. The beleaguered Spanish manufacturer squandered a total of $138 million in the first quarter of this year alone – more than double what the next ...

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