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Along with its new marketing and ad campaigns Jaguar's done a number on its logo: both the Leaper and the typeface have been reworked. The icon gets a metallic fill and shadow, the type gets wider and shorter, while its metallic look mimics the jewelry on vehicles like the XJ.

Jaguar said that "[the] dramatic alteration, including significant changes to the brand symbols of the 'leaper' and 'growler,' is the most extensive change Jaguar has made to its visual identification in 40 years."

But to us, one of the most interesting things about the the new logo is that it isn't exactly new: Jaguar had the practically the same transformation to its logo applied in 2002. Follow the jump to compare the differences and have a look at some of the print ad examples in the high-res gallery.

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Continue reading Jaguar's new logo receives mixed review

Jaguar's new logo receives mixed review originally appeared on Autoblog on Sat, 10 Mar 2012 14:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingjaguarjaguar alivejaguar leaperjaguar logoleaperSat, 10 Mar 2012 14:02:00 EST http://www.autoblog.com/feed/20183149/article-comments.xml http://www.autoblog.com/feed/2012/03/10/jaguars-new-logo-receives-mixed-review/20183149/article-detail.xml 20183149 http://www.blogcdn.com/www.autoblog.com/media/2012/03/newjaglogo12_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/03/newjaglogo12.jpg <![CDATA[Jaguar "leaper" motorcycle finally finished]]>http://www.autoblog.com/2008/10/13/jaguar-leaper-motorcycle-finally-finished/http://www.autoblog.com/2008/10/13/jaguar-leaper-motorcycle-finally-finished/http://www.autoblog.com/2008/10/13/jaguar-leaper-motorcycle-finally-finished/#commentsFiled under: , ,


Click above for more pics of the Jaguar "Leaper" bike

Back in August we brought you some build pics of a Jaguar-themed motorcycle with a body made to look like the brand's leaping cat hood ornament. We didn't have any details to go on at the time, but a new article in the UK's Daily Mail has shed some light on the project, as well as who's behind it. The Leaper bike is the brainchild of Barend Hemmes and came about when interior designed-by-trade was doodling in his office and combining corporate logos with motorcycles. He happened to notice how well Jaguar's leaping cat fit the frame of a motorcycle, and so enlisted the help of Polar Cycles in South Yorkshire to build it. The bike is six feet long and cobbled together with parts from a 1,200cc Buell 97 S3 Thunderbolt that was bought off eBay. It can only reach speeds of 50 mph, but that makes it easier for bystanders to check out the meticulously sculpted fiberglass body that pay's tribute to Jaguar's official mascot. The finished product is a pretty spectacular piece of rolling art, so we think its dynamic shortcomings can be forgiven.

Gallery: Jaguar "Leaper" bike


[Source: Daily Mail via Next Autos]

Jaguar "leaper" motorcycle finally finished originally appeared on Autoblog on Mon, 13 Oct 2008 16:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>Barend HemmesBarendHemmescat bikeCatBikejaguar bikejaguar leaperjaguar leaper bikejaguar leaper motorcyclejaguar motorcycleJaguarBikeJaguarLeaperJaguarLeaperBikeJaguarLeaperMotorcycleJaguarMotorcycleleaper bikeLeaperBikeMon, 13 Oct 2008 16:30:00 EST http://www.autoblog.com/feed/1340971/article-comments.xml http://www.autoblog.com/feed/2008/10/13/jaguar-leaper-motorcycle-finally-finished/1340971/article-detail.xml 1340971 http://www.blogcdn.com/www.autoblog.com/media/2008/10/article-1076577-02f5ad4300000578-785_468x286_opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2008/10/article-1076577-02f5ad4300000578-785_468x286_opt.jpg <![CDATA[Enthusiast builds Jaguar "leaper" motorcycle]]>http://www.autoblog.com/2008/08/18/enthusiast-builds-jaguar-leaper-motorcycle/http://www.autoblog.com/2008/08/18/enthusiast-builds-jaguar-leaper-motorcycle/http://www.autoblog.com/2008/08/18/enthusiast-builds-jaguar-leaper-motorcycle/#commentsFiled under: ,



We like Jaguar's classic leaper emblem, we really do. But we also realize that the iconic cat needs to pounce on the right target, which doesn't include the hood of the new XF. How about on a motorcycle? Or, more appropriately, how about an entire motorcycle? One enterprising Jaguar fan has fabricated a two-wheeler that the Indian British marque won't be making itself, though the result is pretty impressive if awfully impractical. The engine is either from a Sporty or an air-cooled Buell, though the wheels are definitely from Erik's parts bin. There's a custom frame underneath suspending the engine from its top and the rear motor mounts, but the real eye-catcher is the bodywork. We can't be sure what the leaper is made from but our guess would be composites as it doesn't appear pounded from metal. If anyone has any extra details about this bike, feel free to share in the comments. In any case, this is likely the most fuel efficient form of transport on which the leaper's ever appeared. Click the source link to view another angle of the bike. Thanks for the tip, Katherine!

[Source: T3]

Enthusiast builds Jaguar "leaper" motorcycle originally appeared on Autoblog on Mon, 18 Aug 2008 12:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>jaguarjaguar bikejaguar cyclejaguar leaperjaguar motorcycleJaguarBikeJaguarCycleJaguarLeaperJaguarMotorcycleleaperleaper motorcycleLeaperMotorcycleMon, 18 Aug 2008 12:30:00 EST http://www.autoblog.com/feed/1287491/article-comments.xml http://www.autoblog.com/feed/2008/08/18/enthusiast-builds-jaguar-leaper-motorcycle/1287491/article-detail.xml 1287491 http://www.blogcdn.com/www.autoblog.com/media/2008/08/jag-bike2_450_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2008/08/jag-bike2_450.jpg -1 2