Following the teaser of the Jaguar CX-17 Concept released last weekend, the first official image of the Jaguar crossover concept appears to have hit the Internet ahead of its introduction at the Frankfurt Motor Show.
In an effort to target higher-volume vehicle segments, Jaguar is getting ready to introduce its first-ever crossover, and Autoweek reports that we could see it debut at the Frankfurt Motor Show in September. We've heard in the past that the new Jaguar crossover could carry the name XQ, but the report also mentions that the Q-type name is still in the running (now wouldn't Audi just love that?).
Porsche's heart lives in the rear end of the 911. The heart of Mercedes-Benz resides more in the brand values of the Three-Pointed Star than any one model. Mini is defined by petite packages wrapped in giant amounts of sass. Since the end of the Series III XJ in 1992, however, what has represented the unique and irreducible definition of Jaguar?
Conventional wisdom – ignoring for a moment that conventional wisdom would seemingly dictate that such a vehicle wouldn't exist at all – tells us that Jaguar cannot afford to develop a brand new platform for a crossover vehicle. And why would they? After all, corporate kissing cousin Land Rover specializes in utility vehicles and just introduced its first CUV, the Evoque. Just base the Jag on the Rover... open and shut, right?
Adrian Hallmark, Jaguar's Global Brand Director, has already said the British-bred, Indian-owned luxury brand needs a crossover. While some may rightly argue that point, the fact of the matter is that a Land Rover-based 'ute wearing the classic Leaping Cat seems like a foregone conclusion at this point.