Jay Leno has finally gotten around to getting his hands on the Scion FR-S. The latest episode of Jay Leno's Garage is all about the new low-buck sports car from Toyota. Jack Hollis, the vice president and General Manager of Scion, stops in to give the TV personality a full walk-around of the 200-horsepower coupe. While Leno's collection includes every shade of high-horsepower machinery, the comedian is also a fan of cheap driving fun for the masses. Hollis hits the high points of the model's dev
Toyota may seek to reposition Scion in the wake of slower sales, according to Automotive News. It's been 10 years since the Japanese automaker unveiled its youth-oriented brand, and Toyota recognizes that the original target demographic has officially grown up. After concluding a nine-month review of the Scion brand, the parent company has decided to move away from quirkiness and toward more mainstream creations.
Scion is urging its dealers to ratchet up a new online buying system, according to Automotive News. The program borrows elements from the Amazon retail experience to allow car buyers to configure their vehicle as they see fit, find it at local dealership, secure financing and make the buy at a no-haggle price. Scion even wants the cars to be able to be delivered to the consumer's home, though that doesn't mean that physical dealerships are going anywhere any time soon. The report says that Scion
A chat with Scion Vice President Jack Hollis was probably the biggest 'Let's get something straight' moment we had at the 2011 Detroit Auto Show. Sales were down 20 percent in 2010, the new 2011 tC didn't get the warmest reception from its former proponents, and the perception is that Scion is losing a grip on its youth-oriented message. Hollis sought to address those points and more: