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0Report: Scion changing as brand buyers get older 1335877140
Toyota may seek to reposition Scion in the wake of slower sales, according to Automotive News. It's been 10 years since the Japanese automaker unveiled its youth-oriented brand, and Toyota recognizes that the original target demographic has officially grown up. After concluding a nine-month ...
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Report: Scion would like its dealers to consider online purchasing 1311687000
Scion is urging its dealers to ratchet up a new online buying system, according to Automotive News. The program borrows elements from the Amazon retail experience to allow car buyers to configure their vehicle as they see fit, find it at local dealership, secure financing and make the buy at a ...
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Scion sales down 20%, but "we have the exact customer we want" 1295018940
A chat with Scion Vice President Jack Hollis was probably the biggest 'Let's get something straight' moment we had at the 2011 Detroit Auto Show. Sales were down 20 percent in 2010, the new 2011 tC didn't get the warmest reception from its former proponents, and the perception is that Scion is ...
