Honda has had a longer and more tumultuous relationship with Formula One than just about any other automaker. It had only been building cars for four years before it entered F1 in 1964 as the first Japanese team in the series, winning its first race the following season but shuttering the program a few years later. Honda came back to power the likes of Williams and McLaren to several World Championships in the '80s and '90s, but things took a downturn when it started a partnership and ultimately
- Alex Nunez
- Oct 4, 2009
Old Hyundai Excel print ad. Nobody's laughing at Hyundai today.
- Noah Joseph
- Jul 16, 2009
Things could hardly have played out worse for Honda. It has poured what surely amounted to billions of dollars for years into its Formula One team with little effect. Then it brought in Ross Brawn, only to withdrew its support from the squad, then it sold the entire operation to Brawn while paying out big bucks to avoid an even bigger severance bill. And only then did Brawn turn the F1 team into a winner. That'd be enough to send some automakers scurrying to get back in the game, but not Honda.
- Sebastian Blanco
- Feb 23, 2009
While not as exciting as Bob Lutz, Takeo Fukui - the soon-to-be-former president and CEO of Honda Motor Company - has provided us with a few attention-getting quotes over the years. With the news late last night that Fukui (pictured) will be stepping down in June, to be replaced by the current Senior Managing Director, Takanobu Ito, we thought it'd be good to look back at some of Fukui's more dramatic claims. For example:
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