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REPORT: BMW will create new electric vehicle sub-brand

BMW CEO Norbert Reithofer has confirmed to Reuters that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles. The company will stick with its existing BMW, MINI and Rolls-Royce marques, but Reithofer revealed that the board has voted to create a sub-brand for electric vehicles. This new sub-brand will be similar to BMW's seperate marketing of the "M" line of vehicle, will be targeted at urban drivers and include ... Read more →

BMW and Fiat working on new small car platform, concept headed to Frankfurt? Jeremy Korzeniewski

We've been hearing rumblings that BMW and Fiat were working together on the development of future small vehicle platforms for a while now. With the German automaker working on an Isetta revival and ...

Rendered Speculation: BMW's baby Isetta Jeremy Korzeniewski

This latest rendering of the long-rumored return of the Isetta brand, an offshoot of BMW, looks much more modern than any previous rendering that we've seen of the rolling mini-retro-mobile. According ...

Rendered Speculation: BMW iSetta Noah Joseph

What you see above is a rendering of what a revived BMW Isetta could look like. While it may have been a shot in the dark a few months ago when it was rendered, following BMW's revelation that it is ...

BMW considering all-electric car for the U.S.? Jonathon Ramsey

BMW's U.S. success means that come 2012, it will be considered a large vehicle manufacturer here in the States. In preparation for that, BMW will decide this year on whether to make "an ...

BMW may bring back Isetta! 1 year ago on Autoblog

Auto Express is reporting that BMW is currently considering bringing back the Isetta, the three-wheel mini car with a door where the hood should be that achieved pop-culture celebrity status as the personal whip of Urkel on the sit-com Family Matters (did I just date myself?). Unlike the original, ...

Find of the Day: 1959 BMW Isetta drag racer 3 years ago on Autoblog

Browsing the inventory of The Bruce Weiner Microcar Museum, we ran across this little beast. Based on BMW's Isetta 3-wheeler, a car barely able to get out of its own way, Weiner's Isetta "Whatta Drag" is, um, considerably quicker than the original model. A case of life imitating art (or in this ...






Autoblog Podcast #151: With Car and Driver's Eddie Alterman

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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