BMW CEO Norbert Reithofer has confirmed to Reuters that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles.
The rumors of BMW's new green brand have been circulating for months. We talked about the possibility back in January and November. A bit of news came in early February with the discussion of a revived Isetta small car. Automotive News (subs req'd) is now reporting that the Isetta rumors - or, as one of our readers said, iSetta - might be coming true. BMW CEO Norbert Reithofer told AN that a 12-member planning group called "Project i" has been working behind the scenes for about a year to discus
Over recent months a collage of rumors surrounding a fourth brand under the BMW umbrella have been circulating, which may now be coming into clearer focus. With government fuel economy and emissions standards tightening both in the US and abroad, BMW, like other carmakers, is being forced to develop more earth-conscious vehicles to offset the fire-breathing monsters from their M division and the behemoths from Rolls-Royce.
Auto Express is reporting that BMW is currently considering bringing back the Isetta, the three-wheel mini car with a door where the hood should be that achieved pop-culture celebrity status as the personal whip of Urkel on the sit-com Family Matters (did I just date myself?). Unlike the original, the modern interpretation will have four wheels and two doors on the sides (damn safety regulations), but it will retain the rear-engine layout of the original. While BMW has not corroborated any of th