Autoblog

Over recent months a collage of rumors surrounding a fourth brand under the BMW umbrella have been circulating, which may now be coming into clearer focus. With government fuel economy and emissions standards tightening both in the US and abroad, BMW, like other carmakers, is being forced to develop more earth-conscious vehicles to offset the fire-breathing monsters from their M division and the behemoths from Rolls-Royce.

The answer may be to go after arch-rival Daimler's smart brand, but rather than going super-modern, BMW is tipped to design its line-up of city cars around a retro theme. Isetta, which made tiny commuter cars in the 50's, has been touted as one strong possibility, more likely than the prospect of reviving Triumph into a smart rival when its roots are in roadsters. We reported on the Isetta rumor back in November, but according to AutoExpress, development of the new city-car is officially underway. Whatever badge the new BMW city cars would wear, insiders suggest that motivation would come from small turbocharged gasoline and diesel engines, while hybrids would be reserved for SUVs and other larger vehicles.

[Source: Auto Express]

Auto Express is reporting that BMW is currently considering bringing back the Isetta, the three-wheel mini car with a door where the hood should be that achieved pop-culture celebrity status as the personal whip of Urkel on the sit-com Family Matters (did I just date myself?). Unlike the original, the modern interpretation will have four wheels and two doors on the sides (damn safety regulations), but it will retain the rear-engine layout of the original. While BMW has not corroborated any of this speculation, there are many reasons why resurrecting the Isetta would be a good move for the Munich-based automaker. For one, the minicar segment is a robust one around the world, especially Europe where the new Isetta would do battle with the Fiat 500, smart fortwo and Volkswagen's up! lineup. Secondly, the Isetta would be powered by a clean engine that, coupled with its light weight, would yield the most eco-friendly BMW of them all. Its inclusion in the propellor's line up would serve to bring down the average emissions of BMW's entire fleet. Finally, the Isetta brand is eminently bankable thanks to the cult status it's achieved in car culture and the generally fun and jolly nature of the original. Hopefully, however, Urkel didn't damage the brand too much back in the '90s.

[Source: Auto Express]