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Lexus IS C commercials - Click above to watch after the jump

Not since Ice Cube and Mark Wahlberg famously argued in the movie Three Kings about whether or not Lexus made a convertible have we cared this much about the existence of a drop top from the italicized L gang. Check out our First Drive of the IS250 C and IS350 C published yesterday, however, and you'll realize that it's all relative. The IS C is a nice addition to Lexus' model lineup, but we're not sure we agree with the brand's new marketing campaign that attempts to highlight the car's "mischievous" side. Mischievous for Lexus? Maybe.

The new campaign is spearheaded by three new commercials that focus on the IS C itself and one that highlights the entire IS line. The tag line for the three IS C ads is "Live a little... a lot." Titled "Hop In", "Running" and "Look Out", the three new commercials are a bit strange for our tastes - not in WTF? way, more than an artsy fashion. Strangeness, however, may help disassociate the IS C from other Lexus models that have been pursuing perfection in TV ads for some time now. Check out all four commercials after the jump and let us know what you think in the comments.

[Source: Lexus]

Continue reading VIDEO: Lexus launches new TV ads for IS C

VIDEO: Lexus launches new TV ads for IS C originally appeared on Autoblog on Tue, 19 May 2009 12:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>is cis c commercialsIS-Fis250 cIs250Cis350 cIs350CIsCIsCCommercialsISFlexuslexus commercialslexus is cLexusCommercialsLexusIsCTue, 19 May 2009 12:28:00 EST http://www.autoblog.com/feed/1549486/article-comments.xml http://www.autoblog.com/feed/2009/05/19/video-lexus-launches-new-commercials-for-is-c/1549486/article-detail.xml 1549486 http://www.blogcdn.com/www.autoblog.com/media/2009/05/lexusisccommercial_opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/05/lexusisccommercial_opt.jpg <![CDATA[Paris 2008: 2009 Lexus IS250C]]>http://www.autoblog.com/2008/10/02/paris-2008-2009-lexus-is250c/http://www.autoblog.com/2008/10/02/paris-2008-2009-lexus-is250c/http://www.autoblog.com/2008/10/02/paris-2008-2009-lexus-is250c/#commentsFiled under: , ,


Click above for a high-res gallery of the 2009 Lexus IS250C

Lexus has chopped off two doors and the roof from the IS250 to create the IS250C, due to arrive in Europe in the summer of 2009, and the U.S. shortly thereafter.

The 2009 Lexus IS250C features a three-piece aluminum roof that retracts in a "world's fastest" 20 seconds, and features revised overhangs 15mm (front) and 55mm (rear) longer than the sedan, a new fog lamp design and a rising beltline that integrates into the revised haunches. The IS250C's rear end leaves a lot to be desired, with an odd assortment of angles terminating into a set of awkwardly placed LED taillights. With the top up, nothing seems to seamlessly blend together, looking like an ill-advised amalgamation of the outgoing SC430 and BMW 335i. Inside, thing get mildly better - in typical staid Lexus tradition - with a set of rollover hoops for the rear seat passengers, a 12-speaker Mark Levinson sound system and a speed sensitive climate control system that will boost the heat during open air jaunts. And naturally, you can fit a golf bag in the trunk with the top down.

Make the jump for Lexus' brief press release and check the galleries below for live and press photos from Paris.

Gallery: 2009 Lexus IS250C LIVE


Gallery: 2009 Lexus IS250C

Continue reading Paris 2008: 2009 Lexus IS250C

Paris 2008: 2009 Lexus IS250C originally appeared on Autoblog on Thu, 02 Oct 2008 02:23:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>20092009 lexus is250 c2009 lexus is250c2009LexusIs250cbreakingis250 cIs250Clexusparisparis 2008paris motor showParis2008ParisMotorShowThu, 02 Oct 2008 02:23:00 EST http://www.autoblog.com/feed/1330740/article-comments.xml http://www.autoblog.com/feed/2008/10/02/paris-2008-2009-lexus-is250c/1330740/article-detail.xml 1330740 http://www.blogcdn.com/www.autoblog.com/media/2008/10/01_lexus_is250c_live_450op_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2008/10/01_lexus_is250c_live_450op.jpg -1 2