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We saw Toyota's iQ city car debut in Geneva last year, and now little Ikey has its own TV spot. Granted, there's precious little of the actual car shown until the last few seconds of the commercial, but this is advertising, after all. The spot is high-concept, with no boilerplate screaming about powertrains or showing the car oversteering across the screen, but you can tell that the car looks like a Scion xD that's been treated to a cut-n-shut for a length under three meters. Pronounce it "ick" if you like, but when your competition is the Smart, it's hard not to look, uh, smarter. Video embedded after jump.

Continue reading VIDEO: Toyota iQ gets first commercial

VIDEO: Toyota iQ gets first commercial originally appeared on Autoblog on Mon, 20 Oct 2008 17:58:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>iq spotiq videoIqSpotIqVideotoyota iqtoyota iq concepttoyota iq spottoyota iq videotoyota spotToyotaIqToyotaIqConceptToyotaIqSpotToyotaIqVideoToyotaSpotMon, 20 Oct 2008 17:58:00 EST http://www.autoblog.com/feed/1346293/article-comments.xml http://www.autoblog.com/feed/2008/10/20/video-toyota-iq-gets-first-commercial/1346293/article-detail.xml 1346293 http://www.blogcdn.com/www.autoblog.com/media/2008/10/toyota_iq_spot_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2008/10/toyota_iq_spot.jpg -1 2