The automotive sponsor of the International Olympic Committee for the past 22 years has been Daimler-Benz. No more, as Audi has just signed a four-year deal to be the official auto supplier to the folks who keep the torch alight and on the move. Audi will supply vehicles for the IOC's headquarters in Lausanne, Switzerland and the organization's international events.
There's plenty of racing that takes place at the Olympics, so don't let anyone tell you otherwise. There's running, cycling, sailing, speed skating, luge, bobsledding and skiing. The thing is, none of these sports are mechanically powered, so motorsports are decidedly excluded from the highest-profile sporting event in the world.