Young buyers are increasingly turning away from showroom visits when car shopping in favor of comparing potential purchases online. Dealers are learning how to adapt.
Internet Car Sales
Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company's advertising budget overall and a totally different way to allocate those funds. The most dramatic shift is the Swedish automaker's decision to begin selling its models online directly to customers worldwide.
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