internet advertising


Pontiac G5 Coupe advertising online only

Pontiac is trying a new tactic to get the word out about its new G5 Coupe. Every single ad dollar earmarked for promoting the car will be spent on online. Pontiac's marketing director Mark-Hans Richer calls it "a radical experiment". While online-only advertising may not raise Pontiac's brand awareness among consumers like a traditional TV spot, it does allow the brand to target the youth male audience at which the G5 Coupe is aimed more effectively. Plus, it's a lot cheaper than buying a primetime TV spot and producing a commercial. The ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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