It's quite apparent that technology, in addition to helping us avoid advertising (thank you, DVR), has simultaneously enabled much more of it, and in many more places. And when used properly, technology has made some ads a lot more interesting.
The Detroit Auto Show won't swing open its doors officially until Monday's press days, but that doesn't mean the show hasn't already taken hold at Cobo Hall, as thousands of workers are busy erecting stands, checking lighting and jockeying vehicles into place. Ford Motor Company officials invited us over a little early to get a sneak peek at their still-being-built display, and it's chock-full of technology that takes interactivity to a new level.
Though automakers are shifting millions of ad dollars to the Internet, they have not neglected the old boob tube. Dodge, Turner Media Group and EchoStar along with its DISH satellite TV network have teamed up to bring one internet feature--interactivity--to Dodge's new TV-based Caliber campaign. Subscribers seeing one of the 30 second ads will be shown an on-screen "trigger" that will transport them to a website-like environment where they'll be able to browse a picture gallery, locate dealers o