Ask the average auto enthusiast what RIM stands for and they'll probably think of wheels. To gadget freaks, however, it's shorthand for Research In Motion, the Canadian electronics company behind the Blackberry. Those two worlds could be heading on a collision course, however, if the latest corporate acquisition is any indication.
Magna International, the giant international parts supplier, will use this year's EcoXperience ride & drive track at the Detroit Auto Show as a backdrop to launch their new global unit, E-Car Systems. As one might deduce from its name, this new unit will offer electric technology integration services to automakers, helping them develop hybrid-electric (HEVs) and all-electric vehicles (EVs).