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Technology can be a fickle thing for automotive companies. Done right, tech can help sell cars. Done badly, and tech can sink a whole company's image.

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J.D. Power has become a household name thanks to the organization's yearly awards based on in-depth consumer surveys about all manner of goods and services. In the automotive industry, manufacturers constantly struggle to best each other for top honors, and that struggle has helped push the industry toward ever-better quality. But as Ward's Auto points out, few people know the man behind the name.

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Click above for the Autoblog Podcast in iTunes, RSS or listen now!

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The Detroit News is reporting that J.D. .Power is tinkering with its Initial Quality Survey for the first time since 1998 and only the second time since it was introduced in 1987, and the results could mean an increase in reports of problems by up to 40 percent.

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