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BMW makes 2.1% price increase official

BMW made it official today, after we told you about it "unofficially" last week. As expected, the German automaker is raising prices across its model range an average of 2.1 percent for the 2009 model year due to "...significant structural and economic changes in the marketplace." Regardless, the direct price increase of vehicle MSRP doesn't tell the whole story. BMW has also increased pricing on popular options (the Sport Package is up $450 on the 335i sedan and coupe) and removed some standard features (the premium Logic 7 audio system is no longer standard on the 335i -- now it's an $875 option) driving the consumer's cost even higher than it initially appears. If that isn't bad enough news for those hoping to put a Roundel in their driveway, we are also hearing rumors that BMW's latest lease residuals and money factors aren't as sweet as they were over the summer. Check out all the pricing details in BMW's press release after the jump.

[Source: BMW]

Continue reading BMW makes 2.1% price increase official

Mr. Toad goes down in flames... a reminder to check tire pressure?



The feds are so intent on having you check your tire pressure that they're willing to sacrifice toads in the process. Well, not really, but the new NHTSA ad campaign takes a strange tack to inform consumers that summer weather is Hell on tires.

The PSA, posted after the jump, portrays a number of frogs bursting into thin air as the Aussie British voice of God explains the perils of high temps, overloaded vehicles and underinflated tires on the safety of your vehicle. It's a strange, mildly awkward and somewhat insulting attempt to gain our attention, and if we had to guess, NHTSA might be receiving a letter from PETA in the near future.

[Source: NHTSA/Safercar.gov via InsideLine]

Continue reading Mr. Toad goes down in flames... a reminder to check tire pressure?

Seriously, gas isn't THAT expensive



You've heard this point before, but despite the price of gas being at record levels, adjusted for inflation, it's still not the most expensive we've ever paid for dead-dino juice in the U.S. The Auto Prophet, one of the original auto-related bloggers that's still keepin' it real, found this informative chart (see larger version here) from InflationData.com that illustrates this fact in a straightforward way. The black line is the actual average price of gasoline in the U.S. since 1918, while the red line represents the price of gas since 1918 adjusted for inflation.

The most we've paid for gas was when we first started buying a lot of it back in 1918 when the chart begins. That year Americans paid an average of around a quarter per gallon, or just under $3.50/gallon in 2007 dollars. Last week's record average price of $3.28/gallon still falls below those early levels.

The chart is particularly interesting because it shows a general downward trend in the cost of gas when it's adjusted for inflation. There are spikes in the red line from the oil embargo in the '70s and the recent increases since the war in Iraq and Hurricane Katrina hit, but if you watch the red line we should expect the price to go back down. Unfortunately, the actual price of gas will probably continue to rise as it has since 1918, as well. Just as long as it doesn't catch up to the inflation curve, the sting won't hurt so much.

[Source: The Auto Prophet]


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