incentives

The government, dealers and consumers don't seem to know exactly what's going on with the C.A.R.S. (Cash for Clunkers) program, but Audi doesn't want to lose any momentum and has decided it's the right time to "enhance the deal even further." From now until the end of August, if you want to ...

What do you do with a program that is driving so many customers into your showrooms that inventory is now running low? If you are Chrysler, and it's the popular incentive plan tied to the government's C.A.R.S. (a.k.a. "Cash for Clunkers") program, you extinguish it and replace it with a new, less ...

With Cash for Clunkers slated to go live on July 23, every automaker appears primed to grab a piece of the action. Chrysler is no different, and its new "Double CA$H For Your Old Car" incentive program promises up to match the ...

While the Honda Accord dominated the 1990s, it has been virtually all Toyota Camry in the new century. Yet a look back at the first six months of 2009 shows that the newer, larger Accord is continuing to gain ground on its chief rival. Camry sales have so far remained top in its segment, with ...

Hyundai is piling on additional incentives to boost its Assurance program as the industry heads into the dog days of summer. The newest promotion, Gas Lock, fixes the price of regular unleaded at $1.49 per gallon ...

Ford is primed to receive a bump in sales as a result of the bankruptcies of General Motors and Chrysler, and the Dearborn-based automaker is picking and choosing where to take share from its domestic competition. One area ripe for conquest are customers who've purchased vehicles from soon-to-be ...

New Zealand Mitsubishi wants you to buy a Triton ute, and to lure you into doing it they're using goats -- because really, who can resist a goat? Said Mitsu's New Zealand sales and marketing manager, Peter Wilkins, "three years of drought has severely depleted sheep and beef populations, so what ...

While tanking auto sales are bad for automakers, the customers buying cars and trucks are paying less for them than any time in the past 30 years. Comerica Bank's Auto Affordability Index shows that a vehicle with a $26,000 MSRP takes the average family 21.5 weeks of median income to buy. That's ...

The Hyundai Assurance program has been one of the most clever – and arguably among the most successful – incentive programs in recent memory. Hyundai has experienced a sharp rise in retail share since the program ...

All the bankruptcy talk surrounding General Motors hasn't helped the largest U.S. automaker on the showroom floor, as sales have dropped by over 50% in 2009. Without additional incentives, GM sales may fall further with the the Obama administration's rejection yesterday of the 100-year-old ...