incentive

Sorry to rain on everyone's parade, but Subaru isn't offering any incentives on its BRZ after all. Company spokesman Michael McHale tells Autoblog that the $400 figure quoted in a recent USA Today article can be traced to an analyst's calculation of the value of the current Subaru 2.9-percent APR ...

Chrysler upped the ante for May sales announcing this week a deferred payment program for anyone buying a Chrysler, Dodge, Jeep or Fiat between now and the end of May. The "No Payments for 90 Days" program began Monday and runs until May 31. Qualified buyers financing their new vehicles through ...

Big trucks just aren't appealing enough on their own, at least in some places. For proof, look to a Shanghai GMC dealer who is offering about three years worth of free gas to anyone who buys a new Sierra Denali. Too bad it'll take about 20 years to pay off the big truck. The dealer is giving ...

The California Air Resources Board (CARB) is set to add an additional category to its Hybrid Incentive Voucher Program (HVIP) that awards buyers of zero-emissions light-duty commercial vehicles, including the Ford Transit Connect Electric, a discount of up to $15,000 on their green vehicle ...

Back in February, President Obama proposed changing the credit for plug-in vehicles over to a point-of-purchase rebate, a move that would likely speed up the $7,500 payment. Under the proposal, dealers would reduce the sticker price of eligible plug-in vehicles and apply for reimbursement from ...

Realizing that one of its keys to survival is retaining existing owners, General Motors is proactively enticing nearly one million customers – those loyal to now-closed dealerships – with significant financial incentives. According to Automotive News, GM started sending 950,000 ...

Even without a Cash for Clunkers $2 billion extension locked in place by the Senate, the U.S. government bean counters are crediting the auto incentive for moving more than 180,000 vehicles off dealer lots. The big winner so far is Toyota, knocking Ford's Focus off the top-selling vehicle spot ...

The Hyundai Assurance program may well go down as the most innovative and perhaps successful marketing campaign of 2009. The program was so perfect for our economic times that General Motors and Ford eventually followed suit with very similar offers. But according to The New York Times, Hyundai's ...

With April's sales volume down over 41% and Ford pushing it aside in the numbers race, the Toyota division is motivated to move units in May. At the request of dealers, the automaker is boosting production of its best-selling Toyota Camry and popular RAV4 SUV. In addition, a new ad campaign, called ...

It's not getting any easier to be a Chrysler-Dodge-Jeep dealer. Last month, when Chrysler Financial asked banks and investors to renew their $30 billion line of credit, they came up about $6 billion short. To make matters worse, the investors forced the automaker to follow much tighter financial ...