imported from detroit

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years ...

The world is set to get an all-new Chrysler 200 next year, thereby finally putting the bones of the long-serving Sebring to rest. To tide us all over until then, the automaker has released the 2013.5 200 S Special Edition. As a collaboration between Chrysler and the Imported from Detroit ...

The Chrysler 200 will be getting a complete redesign for the 2014 model year, and as a last hurrah for the current model, Chrysler plans to unveil this sporty-looking version of the sedan at the New York Auto Show. Chrysler and Carhartt, a clothing company headquartered in the Detroit area, are ...

Adweek recently held its Brand Genius awards dinner at the Edison Ballroom in New York. At the event, the "10 most memorable and innovative branding efforts" were celebrated, as well as the minds behind them. Taking top honors was Chrysler Chief Marketing Officer, Olivier François, ...

In 2011, Chrysler unveiled its now-famous "Imported from Detroit" ad during the Super Bowl. The ad that sparked a Motown rallying cry of sorts featured Eminem, the Chrysler 200, and a key musical element; the Selected of God gospel choir. The choir performed Eminem's "Lose Yourself," and in doing ...

Though it has been the company's star-laden Super Bowl commercials starring Eminem and Clint Eastwood that have garnered the most buzz for Chrysler and its ad agency Wieden + Kennedy, the principals agree that it was a far earlier spot that has made the biggest impact thus far. Chrysler CEO ...

Chrysler Group's "Imported from Detroit" ad campaign grabbed top honors Wednesday night in New York City, winning the North American Grand Effie Award as the most effective ad in the nation. "Imported from Detroit was the Grand Effie winner because they sold the product, the category and the ...

Chrysler and Pure Detroit have agreed to a settlement in the legal wrangling over Chrysler's "Imported from Detroit" tagline. According to The Detroit News, the automaker and T-shirt purveyor have asked a judge to dismiss the lawsuits against one another. Terms of the agreement were not ...

Chrysler has a lot of proof that its Detroit-centric brand ads are a big hit, including the potentially illegal use of the "Imported From Detroit" name. Chrysler and clothing company Pure Detroit have been locked in a legal battle over the use of "Imported From Detroit," but it appears the two ...

Word has it Chrysler is looking to establish a base of operations in downtown Detroit in a move that would strengthen its "Imported from Detroit" image. The company is based in Auburn Hills, Michigan, a short hike from downtown proper, but reports say the automaker has signed a lease for 20,000 ...