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identity crisis

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    Adventures in re-branding: The caption contest

    Click image to enlargeMany thanks to all who commented and, in some cases, sent links to various (mis)adventures in re-branding they've seen in their daily travels. They're always good for a laugh. Special thanks to Bryce, who e-mailed us the above photograph, which he says he took outside his ...

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    Weekend Photo Fun: Adventures in re-branding

    Click image to enlarge and see the front view, tooIdentity crisis? Repressed brand allegiance? People who intentionally rebrand their rides have reasons all their own. Take this pickup I encounted on my drive home yesterday. Maybe the giant bowtie on the tailgate is trying to compensate for ...


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