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    SEMA: Icon Derelict 1952 Chevrolet Business Coupe looks even cooler in the flesh
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    Icon was kind enough to roll out two vehicles at SEMA 2011 including the company's latest Derelict project. We found this 1952 Chevrolet Business Coupe is a welcome sight among the flashy, polished-to-death SEMA masses. With its Art Morrison chassis, completely reworked suspension, CNC-machined ...

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    SEMA: Icon Bronco makes drool-worthy official debut
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    Yes, we've already driven the Icon Bronco. But this is the machine's official debut to the public, and, since it's just as awesome here in Las Vegas as it was in Southern California at the company's headquarters, we've decided to grab another set of live photos for your viewing pleasure. As a ...

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    Quick Spin: Icon Bronco
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    Resurrecting Ford's Iconic 4x4 With Style "The watch industry is a very interesting parallel in that none of us need watches anymore," Jonathon Ward, founder of Icon 4x4, offers as a metaphor for his latest project. "The secret to them succeeding and prospering and furthering their design ...

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    Icon Derelict '52 Chevy Business Coupe is unassuming masterpiece
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    Ladies and gentleman, this is what SEMA should be about. Behold the latest from Icon, the Derelict – a 1952 Chevrolet Deluxe Business Coupe hiding a full arsenal of modern engineering beneath over half a century of patina. The vehicle uses a complete powder-coated Art Morrison chassis with ...

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    Video: Motorcyclists take revenge on hapless Porsche 928
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    The roadways can be a dangerous place to be, no matter what type of vehicle is moving you and yours to and fro. Though cars and trucks are getting safer year after year, the same can't necessarily be said of motorcycles. While advances like anti-lock brakes, traction control and even airbags have ...

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    Video: Brammo Enertia and Icon Motorsports visit Rose City Rollers
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    The kids at Icon Motorsports are hitting this whole viral marketing thing square on the money these days. The bike apparel company has just turned out a new video to hawk its wares, and the clip features a trifecta of awesome that the world isn't likely to see again anytime soon. The clip ...

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    Video: Drift battle pits Mazda RX7 against Kawasaki ZX10
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    The bike vs car debate extends into the drifting arena – Click above to watch video after the jump
    Regardless of where you stand on the "drifting is/isn't a form of motorsports" debate, it's fun to watch a car being piloted on full opposite lock. But is it possible on a motorcycle? Icon ...

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    Video: Shin Kinoshita's mind-warping bike control
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    Shin Kinoshita doing what he does best – Click above to watch video after the jump
    Whether it's wrestling a 3,000 lb NASCAR bruiser around a tri-oval for hours on end, sliding a rear-wheel drive Scion tC up Mulholland Drive or coaxing a GT350 around Laguna Seca with a flock of similarly ...

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    De Tomaso unveils a new logo for a new future
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    For those who may not have noticed, Italy is ready to get a new automaker... back. The name's De Tomaso, and if you're up on your car history, you'll recognize it as the father of classics such as the Pantera and Mangusta. But after lying dormant for decades, the company has been rescued by ...

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    Video: Icon's ultimate 4x4s from another perspective
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    StreetFire checks out the Icon FJ 4x4 – Click above to view the video after the jump
    The vintage FJ Landcruiser tuners at Icon turn out highly detailed 4x4s with custom-designed suspensions comprised of top-shelf parts, powdercoated exteriors and German military convertible tops. We've ...

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    Review: Icon CJ3B more than the sum of its impressive parts
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    Icon CJ3B – Click above for high-res image gallery
    "We're not going to challenge the traditional big players with our volume," says Icon's owner and head designer Jonathan Ward as we're admiring one of his company's Toyota FJ recreations. "But we hope to challenge what they put into their ...

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    Ferrari's Prancing Horse voted most iconic badge [w/POLL]
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    The people have spoken. (Well, the British anyway. But they're people, too). And according to a public opinion survey, Ferrari has the most iconic badge among exotic automakers. The poll in question was conducted by European telecom company Orange for the MPH Top Gear Live show, a sort of ...

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    Mercedes-Benz celebrates iconic centennial with special CL550
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    Mercedes-Benz CL550 "100 Years of Mercedes-Benz Edition" – Click above for a high-res image gallery
    While so many other automakers have reinvented their logos over the years, Mercedes-Benz has stuck with the same one for 100 years now. One century ago, Daimler-Motoren-Gesselschaft went down ...

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    High Roller: STRUT announces five new wheel designs
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    Click above for high-res gallery of new STRUT wheel designs
    If you're a STRUT fan, then New Year's is starting off right. The maker of jewelry for your car has released five new wheels in the Icon line: the MS, 11, M, V, and X join others like the Icon D and the Icon 10. The forged aluminum wheels ...

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    SEMA Preview: Lexus reveals four tuned IS Fs, IS 350 and LX570
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    Click any image for a high-res gallery
    Lexus decided that its presence at SEMA should revolve around its most tuner-friendly models, specifically its range of IS sedans. So in addition to the Five Axis IS F that's been making the rounds since late last year, Lexus has tapped some notable names in ...

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    UK: Mazda MX-5 achieves Icon status
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    Click image for photo galleryTo celebrate the fact that the Mazda MX-5 accounts for a quarter of all new sports car purchases in the United Kingdom, the automaker has unveiled a new special edition paint and trim package dubbed "Icon." The Icon can be had with either the 1.8L engine mated to a ...

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    Presto Change-o: Fiat switching badges...again
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    Fiat's been changing badges like Williams.F1 changes engine suppliers (and drivers, and management, and sponsors, and tires...). Now apparently the Italian auto giant is considering swapping logos yet again, for the 16th time. Apparently Fiat's design chief saw the sun reflecting off the sign at ...

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