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    Video: Icon Bronco rumbles into Jay Leno's Garage
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    According to Jay Leno, "The only time people in L.A. go off-roading is when they are about to get a D.U.I." That may be the case, but if you are looking to hit the trails with something inherently tough, but with a classic look, the folks at Icon are the people to see about it. The builder, known ...

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    Video: Icon Bronco dissected in detail
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    The crew from Cool Hunting finally got around to stopping by the Icon headquarters for a little chat with founder Jonathan Ward. The man has made a name for himself by crafting some of the most detail-oriented interpretations of classic cars on the planet. The Icon Bronco features all of the ...

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    Video: Watch a mini-doc on the amazing Icon Bronco
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    We've had the good fortune of getting up close and personal with quite a few of Icon 4x4's creations, from their off-road wares like the CJ3B and FJ line to one-off restomod hot rods like their Derelict '52 Chevy. While few people may be able to afford the company's offerings, the creativity and ...

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    Quick Spin: Icon Bronco
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    Resurrecting Ford's Iconic 4x4 With Style "The watch industry is a very interesting parallel in that none of us need watches anymore," Jonathon Ward, founder of Icon 4x4, offers as a metaphor for his latest project. "The secret to them succeeding and prospering and furthering their design ...

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