Icon is one of the coolest American boutique vehicle builders around today, known in part for its talent of combining the looks of classic vehicles with modern powertrains and features to create something beautiful. A new video takes a sentimental look at the company's philosophy and at two of its more recent creations – the Thriftmaster truck and E-Flyer bicycle.
Icon 4x4 has once again made a big splash at SEMA, this time with its heavily customized 1965 Dodge D200 Crew Cab pickup built as part of its Reformer Series – old machinery with modern underpinnings. We love it.
Icon 4x4's portfolio of projects, which includes such stunners as the reanimated Bronco and deliciously decaying Derelicts, is evidence enough that founder and designer Jonathan Ward and company have the Midas Touch when it comes to laying hands upon cars from yesteryear. Their next project, however, takes them in yet another new direction.
We've had the good fortune of getting up close and personal with quite a few of Icon 4x4's creations, from their off-road wares like the CJ3B and FJ line to one-off restomod hot rods like their Derelict '52 Chevy. While few people may be able to afford the company's offerings, the creativity and thought that goes into each of their vehicles is something everyone can appreciate.
There are very few things that get the unanimous approval of everyone here at Autoblog. One of them is Icon 4x4, which makes impossibly expensive yet worth-every-penny reimaginings of history's best off-roaders. For this year's SEMA Show, Icon debuted something new that had nothing to do with off-roading, yet still had our whole team salivating.