As we learned at the New York Auto Show, the fanciest or funniest videos don't always take home the trophies. Hyundai's recent "Big Duh" ads won the IAG Research ad award by being the one ad the really stuck in the skull of folks at home from Nov 1, 2007 through Jan 26, 2008 . The "Big Duh" year end sales event spots were recognized as the most effective car ads because it's apparently hard to forget a choir singing the word "Duh" to "O Christmas Tree" while a Hyundai Azera rotates on screen.
Does anyone want to wager whether Daimler-Chrysler, especially its Jeep brand, will win any advertising awards when well known TV Ad effectiveness ratings company, IAG Research, presents the IAG Automotive Advertising Awards at the New York Auto Show's opening press breakfast on April 4, 2007? The awards will use data based on responses from 1.5 million national TV viewers from 20 TV networks. The awards ceremony will be hosted by none other than Regis Philbin. You just can't do much better than
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