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How do you get more bang for your buck when selling plug-in vehicles? BMW thinks the answer is blowing in the Internet.

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BMW has created the BMW i sub-brand for its upcoming production plug-in models, which currently include three concepts: the i3, i8 and the i8 Spyder. After keeping that third model away from our eager cameras at the New York Auto Show, BMW finally showed off the i8 Spyder Concept in the metal at the Beijing Motor Show today.

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BMW has created the BMW i sub-brand for its upcoming production plug-in models, which currently include three concepts: the i3, i8 and the i8 Spyder. After keeping that third model away from our eager cameras at the New York Auto Show, BMW finally showed off the i8 Spyder Concept in the metal at the Beijing Motor Show today.

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BMW i, the sub-brand within BMW with its eye towards the future of mobility, has unveiled its third concept, the i8 Spyder. Based on the i8 coupe that debuted last year alongside the i3 city car, the i8 Spyder is at once an obvious followup, but also appears to be a couple of steps closer to the production models that will eventually go on sale to the public.

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BMW i, the sub-brand within BMW with its eye towards the future of mobility, has unveiled its third concept, the i8 Spyder. Based on the i8 coupe that debuted last year alongside the i3 city car, the i8 Spyder is at once an obvious followup, but also appears to be a couple of steps closer to the production models that will eventually go on sale to the public.

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