i

If you're still trying to work your mind around how the new BMW i brand fits with the company's ultimate driving machine mantra, Autocar may have the piece of the puzzle that you're missing. According to reports, the German automaker is currently planning to flesh out the fledgling marque with a ...

First Apple, then Intel, now BMW. We're not sure what it is about the letter 'i' (in lower case, naturally) that various marketing professionals the world over are so enamored with, but word has it that the Bavarian automaker ...

We're looking at a long, nearly straight, almost totally traffic-free downhill. We'd climbed up to the base of the Palm Springs to Idyllwild Ariel Tramway. Our goal was to see how fast Mitsubishi's tiny i could go. We're on the gas, and ...

Click the above image for more of the i MIEV Sport Mitsubishi's has given its cute and funky 'i' minicar a sporty makeover with a coupe-like shape and vents on the side to create the i MIEV Sport. Despite being the sports version, it uses the same electric plug-in technology found in the i MIEV, ...

What you're looking at is a right-hand-drive Mitsubishi i spotted in Toronto, as in Toronto, Canada... as in on the North American continent. Mitsubishi's initial line was that the i would be for the Japan Domestic Market only. Then they exported it to Hong Kong, Singapore and Brunei. Then New ...

click above image to view high-resolution gallery of the Mitsubishi iBeginning on July 1st, Brits will be able to purchase the iconic i kei car from Mitsubishi. The i is a big hit in Japan, having won numerous awards for its futuristic styling and clever engineering while racking up big sales in ...

Click to enlargeThe Japanese automakers are the kings when it comes to putting together special limited-edition, limited-availability models for their home market. More often than not, these editions feature little more than a special interior color, accessory pack, and badging. The limited ...

The Automotive Researchers' & Journalists' Conference of Japan (RJC) has named the loveable little Mitsubishi "i" its 2007 Car of the Year. The quirky and compelling "i" kei car has been quite a sensation, with its unique appearance and rear-midship engine layout, garnering plenty of ...

DAMD, the tuners who have recently shown a penchant for Aston Martinizing Nissan products, have turned their attention to what is perhaps Japan's quirkiest kei car, the Mitsubishi i. The newest member of DAMD's enormous lineup, this particular i looks like it'd be right at home seeing duty as Darth ...

Mitsubishi is going to take good look at the viability of all-electric motoring, this after announcing its plan to sell an all-electric vehicle in the Japan and U.S. in the near future. It has just introduced a new research platform, the i MiEV (Mitsubishi innovative Electric Vehicle), a ...