i

Imagine you're an auto exec launching a new line of cars. One's a sportscar, the other a city car – pretty much opposite extremes on the spectrum of automotive bodystyles. Do you give them alphanumeric nameplates close to one another? Of course not. You assign them disparate numbers to make ...

Look at the BMW i line-up. You've got the all-electric i3 on the low end and the hybrid flagship i8 on the high end. What's missing? Lots. So when our intrepid spy shooters caught this oddly modified 7 Series with ActiveHybrid badging, the wheels of speculation began spinning. Ignore for a ...

What's the most fuel-efficient vehicle sold in the United States? Well, for 2012 it's the Mitsubishi i, at least according to the Environmental Protection Agency and the Department of Energy. The federal agencies have issued the latest edition of their Fuel Economy Guide, and Mitsubishi's ...

Light Weight, Rear-Wheel Drive And Instant Torque Bubble Up There are two simple truths about the Mitsubishi i that should help this funky little electric car sell well in the U.S. once it goes on sale later this year. First, it looks like absolutely nothing else on the road today. Second, the ...

It's not everyday that an automaker launches a new marque, let alone a disruptive vision of the future. But BMW did just that last week in Frankfurt with the unveiling of its new i sub-brand. However, the story behind BMW i isn't limited to the i3 city car and i8 plug-in hybrid concepts. It's a ...

Mitsubishi is nearly ready to join North America's nascent all-electric parade. The 2012 Mitsubishi i will be available sometime early next year, and the automotive world has been speculating on the type of electron-powered economy one can expect to achieve when behind the wheel. The speculators ...

If you're still trying to work your mind around how the new BMW i brand fits with the company's ultimate driving machine mantra, Autocar may have the piece of the puzzle that you're missing. According to reports, the German automaker is currently planning to flesh out the fledgling marque with a ...

First Apple, then Intel, now BMW. We're not sure what it is about the letter 'i' (in lower case, naturally) that various marketing professionals the world over are so enamored with, but word has it that the Bavarian automaker ...

We're looking at a long, nearly straight, almost totally traffic-free downhill. We'd climbed up to the base of the Palm Springs to Idyllwild Ariel Tramway. Our goal was to see how fast Mitsubishi's tiny i could go. We're on the gas, and ...

Click the above image for more of the i MIEV Sport Mitsubishi's has given its cute and funky 'i' minicar a sporty makeover with a coupe-like shape and vents on the side to create the i MIEV Sport. Despite being the sports version, it uses the same electric plug-in technology found in the i MIEV, ...