Autoblog

Nobody blinked when Subaru and L.L. Bean hooked up. Or when Mercury and Nautica got busy. And remember those Levis Edition Jeeps? That actually worked.

But South Korea's Hyundai and Italian fashion house Prada? Ummm. Just a few years ago it would have been laughable, and possibly an enormously bad business decision for Prada. But Hyundai's gone all upscale with the Genesis and, in this economy, Prada's not nearly as picky about where it gets publicity.

In April, Hyundai will show one of three Prada Genesis sedans at the Seoul Motor Show. The other two cars will be auctioned for charity at the Prada Transformer, which is some kind of temporary building that will showcase art, cinema and fashion events. Whatever. All we know is that buyers of the Prada cars can probably expect some of the best leather seats they've ever sat in for probably the most money ever paid for a Hyundai. At least it's for charity.


[Source: Carscoop]

Hyundai is making a serious run at such stalwart luxury marques as Lexus, Mercedes-Benz and BMW with the Genesis sedan. The Korean automaker is already competing directly with those established players using its current range of engines and transmissions, with the 4.6-liter V8 being mated to the same 6-speed ZF automatic tranny that sees duty in various Bimmers and Jaguars. Sometime around 2010, Hyundai will have a new 8-speed automatic ready for public consumption that being developing in-house, and it will surely see the light of day in the Genesis mated up to Hyundai's latest V8 engine. That development will trump Mercedes by one gear and match the number of ratios offered by Lexus. BMW is expected to rely on a new unit from ZF, its longtime supplier, that should also feature eight forward gears. In the never-ending quest for increased performance and fuel efficiency, plus a bit of one-upmanship, expect more automakers to pair their largest powerplants with an ever-increasing number of cogs.


[Source: Green Car Advisor via AutoblogGreen]

One of our faithful readers was hanging out a gas station not far from our Detroit offices when he spotted what was clearly a new Hyundai Genesis sedan getting a fill up.

Now seeing Genesis sedans and other Hyundais in various states of camouflage is not out of the ordinary in these parts over since the Hyundai-Kia America Technical Center Inc. (HATCI) is in the area. This particular Genesis is something a little different though. Notice those indentations in the hood and missing bits of trim? A little digging revealed that this is in fact the car that is being developed in cooperation with RKSport for the SEMA Show in Las Vegas this November.

RKSport is working on body and suspension modifications for the car, while the engineers at HATCI are working on engine mods. We don't know which engine will be under the hood, although the words "powertrain boosting" were heard from a source. Judging from what looks like a pattern for cutouts in the hood, a turbocharged or supercharged engine seems a possibility. Our article mentions an enhanced version of the 4.6L Tau V8, however, a pressurized version of the 3.8L Lambda V6 isn't out of the question either. We'll find out soon enough.

When Hyundai publicly unveiled the Genesis Coupe at the New York Auto Show earlier this year, it did so with a barrage of stunt driving and indoor drifts that made us badly want to get behind the wheel. The marketing team over at Hyundai must have picked up on that vibe, because they've produced a nearly two-minute long commercial for the South Korean market that consists of a gun metal gray Genesis Coupe slip sliding across a baron landscape. The resulting montage of Genesis Coupe clips shows it drifting elegantly through a cloud of its own dust and makes us want the RWD coupe that much more. Good job, Hyundai Marketing Dept. The entire video was shot to look almost completely black and white, which makes the contrast of the Genesis Coupe's curves stand out in a most complementary way. We were somewhat disappointed by one graphic that states a 0-100 km/h time of 6.5 seconds, but that's in line with what we've been hearing for the V6 model (keep in a mind a 0-60 mph time would be a smidge quicker). Hit the jump to see the video for yourself, and let us know if you agree that it looks a lot like recent Mazda Zoom Zoom commercials.


[Source: YouTube]

There are six modded Genesis' planned for SEMA: three coupes, three sedans. The coupes have been worked over by Street Concepts, HKS, and Rhys Millen. A rendering of the first tricked-out Genesis sedan from RKSport has rumbled onto the page, and it looks less like competition for the 5 Series than it does a challenger to the Death Star. The Platinum Silver sedan will wear carbon fiber accessories and a couple of spoilers as it hunkers on its oversized TSW wheels.

RKSport's take on this car is to raise the performance stakes, and it's going to have Hyundai's help doing it. The whipped cream on the sunday will be a K&N air intake, Magnaflow exhaust, Eibach springs, Baer brakes, and a body kit. The sunday itself consists of performance upgrades that Hyundai is giving to the car's Tau V8 engine. The Korean automaker is hush-hush on those changes, but they're probably good for a bump in the numbers in all the right places. And since you can't drive the cars at SEMA, they'll probably look and sound pretty good, too.

[Source: Motor Trend]

Hyundai's all-new Genesis sedan made yet another smashing impression as it pulled-off perfect 5-star ratings in recent U.S. government testing conducted by the National Highway Traffic Safety Administration. The Korean luxury vehicle was sent into a fixed barrier at 35 mph with two crash dummies strapped inside. Once the dust settled, instruments revealed both front seat passengers would have had less than a 10 percent chance of injury -- results earning 5-star ratings. Front and rear seat side impact testing revealed a low probability of injury as well, also earning the car 5-star ratings. In NHTSA rollover testing, the Genesis exhibited less than a 10 percent chance of rollover, again placing it among the top performers in that category. The admirable crash test scores earned by Hyundai's first venture into the luxury segment are sure to give the competition even more sleepless nights, especially considering all that luxury and safety starts at just $33,000.

[Source: Hyundai, Safercar.gov]

Click above for more Hyundai spy shots

Remember: When traveling to faraway locales, always have your camera. A reader by the name of Steve did just so and was rewarded with some pictures of Hyundai's latest and greatest models. Why, you may wonder, was the Korean automaker testing these vehicles? They were likely undergoing high elevation testing, as they were snapped on Mount Evans in Colorado. The Mount Evans Scenic Byway, leading to the summit overlook, is the highest paved road in North America (thanks, Wikipedia!).

There's plenty to see here. We've all seen the Genesis Coupe before, but not in yellow, and it looks good. The Portico doesn't really get the blood boiling, but it could turn into an important Edge\Traverse fighter for the Koreans. Perhaps the most interesting car here is what appears to be a heavily disguised Equus sedan. Being that its covered head-to-toe, we had to look closely to spot the rear fender bulge which seems to identify the car. Update: As our readers have pointed out in the comments, this appears to be the new Kia based on the Hyundai Azera. Thanks! Thanks, Steve!

InsideLine, no strangers to luxury, recently put the Hyundai Genesis up against the kind of competition the Korean automaker wants to be associated with: the Lexus GS 350. The GS 300 first came out in 1993 and had the luxury re-defining LS and ES for siblings; at the time, Hyundai was still making do with Excel, Sonata, and Scoupe, and parking any of them next to a Lexus would have laid bare the gulf. Now the marques are going head-to-head. This, ladies and gentlemen, is what we call progress.

Still, issues of cost -- and perception -- skew the comparison slightly. The V8 Hyundai goes up against a V6 Lexus, because adding two more cylinders to the Lexus would have meant a $12,000 difference. As it is, there's still almost $8,000 between them. And there's the fact that the Lexus and the Hyundai don't exactly compete with each other (we'd have thought an ES comparo would make more sense) in brief, either.

Nevertheless, it's not a bad bout, and it turns out to be one of the closest fights InsideLine has ever judged. The Lexus gets a win-by-a-nose for things like fit and finish and speed, while the Hyundai returns the favor in the highway performance and space issues. The flying H takes home the silverware by a mere two points, aided in part by the price advantage -- which, as far as Hyundai's concerned, is the point. Follow the link for the full story. Thanks for the tip, Charles!

[Source: Inside Line]

Click above for more high-res pics of the Genesis DUB-ified

Who says you need to wait for Hyundai's Genesis Coupe to get your tuning freak on? Not the rims and system folks over at DUB, who took two Genesis (Geneses?) and kitted one out like, well, KITT, and the other kind of like a Stormtrooper from Star Wars. For an interior we can't exactly describe as attractive, the white one's not that bad -- certainly not as bad as it could have been. Still, following Wesley Snipes' advice from Passenger 57, we're going to bet on black. Check out the gallery of hi-res images below. Thanks for the tip, Hyundaifan!


[Source: Bobaedream via Hyundai Blog]

Click on the image above for our high-res Hyundai Genesis gallery

To lure buyers towards the all-new 2009 Hyundai Genesis luxury sedan, the Korean automaker is aggressively pricing lease programs. Traditional Hyundai customers choose to lease about 10-12 percent of the time. The Genesis, however, is aimed at a more upscale buyer -- a segment that tends to lease more often (according to Hyundai's estimates, 50 percent of the Genesis customers will lease the new sedan). To drive sales, the standard six-cylinder model, with a base price of about $33,000, will lease for $399/month (24-month lease with $2,199 due at signing). It's a deal that undercuts the Cadillac CTS by nearly $150/month, according to a retailer who sells both. With 80 percent of customers expected to choose the V6 model (we would too), the lease program is bold enough to drive traffic. In case you were wondering, the V8 model won't be in showrooms for another month, and by that time the lease program will have expired.

[Source: Automotive News, subs. req'd]