We've seen some pretty entertaining urban marketing campaigns here in the States, but we have to hand it to the Hyundai China team for the creative way that the company is choosing to drum up buzz about its new Azera. A team of skilled artists whipped up a full-scale, pedal-powered interpretation of the four-door sedan constructed from a tube-steel frame, sheets of plastic, Styrofoam and a vinyl wrap, then spent some time whirring around town to show the contraption to the public at large. Hilar
Chris Perry has some big shoes to fill in his new job. Hyundai has named Perry to replace Joel Ewanick as its vice-president of marketing. Ewanick, who left Hyundai in March for a short stay in the same position at Nissan, recently was appointed to that role at General Motors.
This story over at BrandWeek basically says that while quality among all makes is closer to equal now more than ever, some companies' sales have not improved to reflect that. Several (Hyundai was one named) blame marketing approaches for disappointing sales and hope to use new approaches to attract more buyers. Hyundai COO Steve Wilhite came down pretty hard on his own company:
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