hyundai equus

Hyundai isn't horsing around with the Equus, its premium luxury sedan offering, for the 2014 model year. As stated in the automaker's press release, "Equus is the number-one shopped premium luxury sedan, well ahead of Mercedes-Benz S-Class, BMW 7 Series, Audi A8, Lexus LS, and Jaguar XJ." We're ...

Automotive News reports Hyundai is set to give its sales strategy for premium vehicles a once-over. Moving forward, each of the automaker's five North American regions will have a premium product operations manager. Those managers will all report directly to a senior group manager based at the ...

Hyundai has dropped a pair of videos detailing the facelifted 2014 Equus (a.k.a. Centennial) ahead of the luxury sedan's official debut at the New York Auto Show later this month. New adaptive LED headlamps are matched with redesigned LED taillamps, along with new 18-inch alloy wheels at all ...

Automotive News reports Hyundai is still mulling the possibility of a luxury sub-brand. Vehicles like the Equus, Genesis Sedan and Genesis Coupe would all sail under a new Genesis brand sold through Hyundai dealerships. The models would also receive a new alphanumeric naming system to avoid ...

Shunk, Bowman, Roth and (eventually) Paukert get together for Episode #231 of the Autoblog Podcast. We cover the talk of a new Toyota Camry by year's end, the dropping of proposed EPA letter grades from window stickers, the BMW ...

According to the sleuths at Car and Driver, the current Hyundai Genesis won't come with all-wheel drive. Instead, buyers will have to wait until at least 2014 before the traction-adding tech shows up on the company's luxury four-door. That may also mean that the Genesis Coupe and the lengthy ...

We know that the all-new Hyundai Equus features an Apple iPad in place of a traditional owner's manual but now we're getting our first opportunity to see it in action. In a new ad that will certainly ...

First the Genesis sedan, then the Equus. Clearly, Hyundai is pinning its ears back and charging upmarket like Ndamukong Suh rushing Aaron Rodgers. And, like the rookie Husker-bred defensive end, the Korean automaker is making a rather successful transition to the next level. What's next? Quite ...

Ten years ago, when Hyundai came to SEMA for the first time, it did so with Tucson and Veracruz models with wacky appliques. Now, like Jay Z, they've rolled up Big Pimpin' with three Equus luxocruisers dressed and dropped by ...

Hyundai has already shown us its GoGoGear Racing Genesis Coupe and a Rhys Millen Racing Equus. Now we get two more looks at what they're bringing to SEMA this week. Hyundai has teamed up with DUB Magazine and ...